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Re: PAM (fwd)
Some replies from Dave.
--
Erik Olson
erik at thekrib dot com
---------- Forwarded message ----------
Date: Mon, 04 Oct 1999 11:37:19 -0700
From: Dave Gomberg <gomberg@wcf.com>
To: Erik Olson <erik@thekrib.com>
Subject: Re: PAM (fwd)
I did not post this to mcm as you requested, but I think they would find it
useful.
At 11:12 AM 10/4/1999 -0700, Erik Olson wrote:
>(I do beleive Dave is being either overly
>optimistic or evasive in his estimate of how well PAM will do WITHOUT the
>AGA subscriber base; but this is perhaps not so relevant to this
>discussion.)
Let me be clear and candid about this. Without AGA cooperation, PAM will
be much harder to do. It will probably start with one-fifth as many
subscribers, and rely much more heavily on advertisers. I hate to see that
much reliance on ads, but it is better than no mag at all.
>What seemingly is still not being debated is why WE should join with
>PAM. I'm going to try and list some reasons that have been discussed (and
>possibly some of my own ideas):
>
> * AGA members get a "better quality" publication.
> * Solves the volunteer crunch we're having with TAG.
> * Pay is motivator for authors.
> * Frees up club to concentrate on other projects.
> * Finally allows Dave to concentrate some of his energy (albeit
>indirectly) for the AGA, because it's on his terms. He's pushy and very
>much a salesman; whereas most of us are not. He may be able to pull in
>more authors than any of us did before. Certainly he's doing so with
>advertisers so far.
FWIW, we have now one sure advertiser (Tropica) and 8 likely (most of the
major
names in the industry). We haven't contacted the mail order plant places
yet
(another natural source of ads).
>On the flip side, a collection of reasons it would be bad for us to
>join with PAM:
>
> * Once PAM has supplanted TAG, what is the AGA? What's the point?
> Karen has said this is an important discussion, so why aren't
> we having this one FIRST, before deciding to trash the one
> major thing the AGA actually does currently?
I agree with Erik, this discussion should have occurred last year or the
year before. But the question before us is what to do NOW!
> * Very little direct AGA involvement in PAM. At best, our 4 pages are
> like a paid ad supplement.
I think this is open to negotiation. AGA hasn't asked for any involvement
in PAM yet.
> * Potential need for hobbyist publication for rejected PAM articles.
> We might actually have more material for TAG that was rejected by
> PAM than we get for TAG nowadays! :)
This is quite possible. On the other hand, does AGA really want to run the
reject mag?
> * Because he's pushy and a salesman, Dave may also drive away
> potential partnerships, and this will now be associated with AGA.
No comment.
> * AGA as a non-profit is now supporting PAM as a for-profit venture?
We could make PAM non-profit. If AGA wanted to fund the whole thing.
> * Herlong.
And your point is? I selected Herlong because of his track record. I
think it speaks for itself.
>Some points which I think are "cautionary"... might go either way.
>
> * In some past ventures, Dave has not showed a lot of staying power.
> Dunno, recently he may have gotten better with his CO2 business.
> However, it's probably irellevant: if PAM folds, we are back to
> where we were, just creating TAG.
If I get tired of PAM and AGA wants it, God bless AGA. Somebody has to
run PAM.
> * Dave is now editor. More than that, he doesn't answer
> to anyone on the AGA. Big step.
No comment.
> * If PAM goes without the AGA, we probably lose some members.
> Maybe that's OK, depending on the AGA's goals.
> Or gain them back by advertising in PAM?
I would hope this does not happen. PAM will do NOTHING to encourage folks
leaving the AGA.
> * I choose to totally ignore the stock issue and assume the AGA doesn't
> buy any stock. To me, that's just fiddly bits we shouldn't
> be concentrating on yet, especially if we don't buy any.
Right on!
>Consider this my deliberation. :) The questions I want answered are not
>for Dave, but rather for us, to answer.
>
> - Erik
>
>
>On Sun, 3 Oct 1999, Robert P. Cashin wrote:
>
>> Hi Guys,
>>
>> The discussion seems to have petered out. Are we ready for a vote yet?
>>
>> cu, Bob.
>> ___________________________________________________________________
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>
>--
>Erik Olson
>erik at thekrib dot com
>
>
>
--
Dave Gomberg, San Francisco mailto:gomberg@wcf.com
For low cost CO2 systems that work: http://www.wcf.com/co2iron
Tropica MasterGrow in the USA: http://www.wcf.com/tropica
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