Re: [AGA-mcm] Sponsor Donations and Vendor Tables...

["S. Hieber" <shieber@yahoo.com>]

Word of mouth is really his main method. His business has
grown well that way and AHS rarely has any ads and doesn't
do a lot of shows or conventions.

I not sure he did not get a big bump from the AGA shows but
undoubtedly more than he did from NEC where there was
rarely anyone stopping at his table but Kim. Of course this
could be partly do to the fact that he basically put a
couple of lights on the table and that was it. He jsut
doesn't seem to get into ad and attraction part of
marketing very much.  Go figure.

sh

--- Erik Olson <erik@thekrib.com> wrote:

> On Sat, 25 Sep 2004, S. Hieber wrote:
> 
> > And hype that the lighting is AHS! Kim was very
> hesitant
> > about coming to the convention -- He doesn't often do
> this.
> > It's hard to translate into sales.
> 
> I'm not sure I understand why he'd think that. The
> success of his business 
> is almost entirely based on indirect advertising, word
> out mouth, 
> recommendations, etc.  Maybe he's thinking that everyone
> who's at the 
> convention already knows about his business now. 
> Certainly in the 2000 
> convention he must have gotten a large bump from having a
> booth and being 
> mentioned by both Paul and David in their talks.  And who
> could forget 
> when they almost dumped one of his lights into the tank
> Amano was 
> aquascaping in 2001? :)
> 
>    - Erik
> 
> -- 
> Erik Olson
> erik at thekrib dot com
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=====
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And learn the art of aquascaping Senske style at AGA2K4. 

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The Annual AGA Convention, 2004, November 12-14.

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