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Re: [AGA-mcm] Input from stores



Hi Scott,

I don't remember what the added page cost is.

But as far as beginner articles are concerned, I have NOT been selecting away from this material... In fact, there will be an article in the next issue by someone who just made the leap from "fish tank to aquatic garden".

The biggest problem is getting people to WRITE that kind of article. Whether we get extra pages or not, it has always been a priority of mine to include as many beginner articles as possible. (within reason of course, but it's not like we've been deluged with them<g>)

Whether or not we add pages, one possible solution would be to alternate Stranded with a beginner-focused article, if you (or someone else) was game. We do want to be careful not to overload on beginner content, since the ONLY paper magazine with content of interest to more advanced hobbyists is TAG.

And while a few people may decide to abandon TAG in favor of the on-line mags now being offered, there are many more who just prefer a professionally printed, bound magazine to read in bed. (can you see where my preference lies?<g>) There will also be others who will choose to subscribe to all three. We saw that with PAM... even when TAG was at its most pitiful, very few people abandoned AGA in favor of PAM... they just subscribed to PAM too.

There is something else I'd like to point out too... I don't think you are all talking the same language when you are discussing "beginner" content. I am positive that a "beginner" article I got from either Scott or Phil would be dramatically different from one that I got from Paul or Diana. I am pretty sure that Paul is talking "low tech/low light/non-CO2 supplemented" when he talks about beginner content, while others of us would be thinking about "new to the hobby" when we talk about beginner content.

There is a perception, and I think that many shop folk fall in this category, that a tank with higher light and supplemental CO2 is "more complicated" or "too hard" for a beginner. When the truth is that striking a good balance for healthy growth and limited algae in a low light/slow growth system can be MUCH more frustrating.

Karen

----- Original Message ----- From: "S. Hieber" <shieber@yahoo.com>
To: "AGA Advisory Committee" <aga-mcm@thekrib.com>
Sent: Tuesday, March 01, 2005 7:07 AM
Subject: Re: [AGA-mcm] Input from stores


It's an old dilemma, how to stisfy one audience without
losing part of the other. I hope, I believe that TAG helps
beginners become more advanced.

I've heard complaints that "Stranded" is both too advanced
and to much a rehash of "stuff everybody knows." Trying to
select the "right" stuff is the hardest and most time
consuming part of doing that column. And I only deal with
that one small column. I can't imagine trying to wrestle
with the problem for an entire Journal.

Luckily, the commercial mags, like FAMA and AFM are doing
plants articles and they focus on beginners. And then there
are the lists -- Maybe we should put in a banner or
pronounced box mentioning the AGA-member list and APD as
resources for beginners (and advanced aqutic gardeners
alike?


What's the cost of 4 more pages again? If we added a
"beginners" section to try to get more of them early on in
their gardening careers, it would be nice if we could
announce it as *added* pages so the advanced folks don't
think they will be getting any less for their money.


sh

--- Paul Krombholz <pkrombholz@bellsouth.net> wrote:

It would be a good idea to have a sort of cycle running
in TAG that
covers beginner problems and concerns. These articles
could
concentrate on low to moderate light tanks and the good
old standby
plants that thrive in them without CO2 additions.  Some
of these
plants have been neglected as of late.  There is nothing
like a big
old amazon sword or two for eliminating green water
problems and
maintaining a healthy tank.  The big guppy breeders used
to use only
water sprite in their tanks and claimed many benefits.
Maybe they
still do.  There could be quite a few articles about low
tech planted
tanks.


>Over the past few months I have been giving retail
stores I sell to
>copies of TAG, and flyers, and tried to get them to sign
up some new
>members for us. The response has been, as we are well
aware,
>underwhelming. I've sat down and chatted with a few of
the guys I
>know best, and they have all had the same reaction. The
magazine is
>very nice and well done, but the articles are too
technical. They
>all said that they think it would go over better if
there were some
>simple helpful hints for beginners -- that the vast
majority of
>hobbyists who frequent retail stores just want to be
able to keep a
>few plants alive in a tank with fish. Sotat's what I'm
doing. Thweir
>comments are pretty well justified, and I think we need
to decide if
>we do want to go after the newbies out there or keep
concentrating
>on the advanced plantkeepers.
>I throw this out for any discussion that might preove
fruitful.
>David
>

--
Paul Krombholz in sunny central Mississippi
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