Re: [AGA-mcm] Random thoughts on Ad revs and the lack thereof

["S. Hieber" <shieber@yahoo.com>]

I like this idea!

sh



--- Karen Randall <krandall@rdrcpa.biz> wrote:

> While I would be willing to entertain any ideas to keep
> them as advertisers, 
> rather than just having a bigger ad, I think it would be
> more beneficial to 
> them, AND more interesting to our readers if they could
> use the extra page 
> for "informational" content. (we could still note in the
> corner that it was 
> an advertisement)  Maybe if they don't have anyone who
> can write it, we 
> could offer to help them with that aspect?
> 
> Karen
> 
> ----- Original Message ----- 
> From: "S. Hieber" <shieber@yahoo.com>
> To: "AGA Advisory Committee" <aga-mcm@thekrib.com>
> Sent: Wednesday, June 08, 2005 6:49 AM
> Subject: Re: [AGA-mcm] Random thoughts on Ad revs and the
> lack thereof
> 
> 
> > Did you say "Well, poot" or "Well, poole"?
> >
> > Anyway, counting Milwaukee and Kent, in terms of
> revenue,
> > that's about 125-135 membership-equivalents that we've
> lost
> > this year. I really doubt we will make that up in
> > memberships.
> >
> > Perhaps more importantly, Kent is one of the larger
> vendors
> > that has a dedicated aquatic plant (AP) line of
> products --
> > and an entire new/revamped AP line that is only a
> couple of
> > years old. I would have thought they'd hang onto us for
> > sure. I think this does not bode well ad revs in
> general.
> > I'd like to actually know the reason Kent is dropping
> TAG.
> > "Refocusing" is a tautological "explanation." Unlikely
> that
> > they would actually tell us, though.
> >
> > Advertisers still on board are Tropica (probably
> > steadfast), Seachem (probably steadfast), ZooMed (only
> a
> > limted AP line), Caribsea (only a limited AP line).
> >
> > Let's be aggressive about hanging onto the advertisers.
> >
> > If you haven't already, Phil, can you call Kent and ask
> > what we could do to get them back? Let's see if they
> are
> > willing to dicker. You don't have to promise anything;
> you
> > can always say, "I have to take that back to the Board
> for
> > approval." Or, if you think you have the best deal you
> can
> > get, afaic, go ahead and make a deal.
> >
> > If ZooMed or CaribSea starts to balk, how about we
> offer
> > them double-page ads for the same price for 4 issues
> only?
> > We probably wouldn't be increasing total ad-space since
> > we've picked up two pages with the loss of Kent and
> > Milwaukee.
> >
> > In my heart, I'd love to give the Kent space to SeaChem
> at
> > no additional charge -- but that's not business, that's
> > personal.
> >
> >
> > sh
> >
> > --- Cheryl Rogers <cheryl@rightstuffwebsites.com>
> wrote:
> >
> >> Well, poot. But it's not your fault. That's just
> business
> >> and sticking
> >> our head in the sand won't help.
> >>
> >> Cheryl
> >>
> >>
> >> Phil Edwards wrote:
> >> >
> >> >
> >> >> From: "Ian K. Poole"
> <ian@kentmarine.mailstreet.com>
> >> >> To: "Phil Edwards" <biotypical@hotmail.com>
> >> >> Subject: RE: Aquatic Gardeners Association
> >> >> Date: Tue, 7 Jun 2005 11:07:29 -0400
> >> >>
> >> >> Dear Mr. Edwards,
> >> >>
> >> >> Thank you for the email and for the information on
> >> advertising
> >> >> opportunities with the Aquatic Gardeners
> Association.
> >> >>
> >> >> Kent Marine is refocusing its advertising budget
> for
> >> this year and we
> >> >> are going to have to decline to advertise with the
> >> journal this year.
> >> >> Perhaps next year we can look at new advertising
> >> between our two groups.
> >> >>
> >> >> Thank you for your time.
> >> >>
> >> >> Ian Poole
> >> >> Kent Marine
> >> >> Office: 770-966-5200 ext 14
> >> >> Cell: 770-851-5201
> >> >> Fax: 800-863-6860
> >> >> Email: ian@kentmarine.mailstreet.com
> >
> >
> > The AGA's Sixth Annual International Aquascaping
> Contest is open!
> >
> > Enter more than once. Enter entirely electronically!
> >
> > So, get some fresh alkalines for the camera, clean the
> glass front, back 
> > and sides, remove the filter tubes and burping clam,
> and start snapping 
> > the shutter.
> >
> > Not ready for picture taking yet? There's still plenty
> of time for 
> > planning, planting, pruning before the Septbember 15,
> 2005, closing date 
> > for entries.
> >
> > All the info is here:
> >
> > http://showcase.aquatic-gardeners.org
> > _______________________________________________
> > AGA-mcm mailing list
> > AGA-mcm@thekrib.com
> > http://lists.thekrib.com/mailman/listinfo/aga-mcm
> > 
> 
> 
> _______________________________________________
> AGA-mcm mailing list
> AGA-mcm@thekrib.com
> http://lists.thekrib.com/mailman/listinfo/aga-mcm
> 


The AGA's Sixth Annual International Aquascaping Contest is open! 

Enter more than once. Enter entirely electronically! 

So, get some fresh alkalines for the camera, clean the glass front, back and 
sides, remove the filter tubes and burping clam, and start snapping the 
shutter. 

Not ready for picture taking yet? There's still plenty of time for planning, 
planting, pruning before the Septbember 15, 2005, closing date for entries.

All the info is here:

http://showcase.aquatic-gardeners.org
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