RE: [AGA-mcm] Kent stiffed us.

["S. Hieber" <shieber@yahoo.com>]

The convention was not entirely AGA or GWAPA's fault, imo.

The displays were less than attractive and that's partly
why they didn't attract much interest -- Ray is an
exception, of course, since he actually has a display, runs
a video, has the fish bowl, chats up whoever gets within
talking distance. Some of the others were sort of acting
like they were serving pennance. Maybe, in their company,
being stuck with the plant goods is low rung on the ladder.
Who wants to visit with reps like that? I walked through a
couple times and had no desire to stop.

And a couple of them were grouchy when they showed up and
they stoked things with the others.

I didn't think then that they understood marketing
fundamentals and doubt it even more now, especially Kent.
Milwaukee doesn't really have much of a plant-specific,
targeted product line -- really just the regulator and
maybe you could count the test kit. But Kent has an entire
product line just for aquatic gardening. I'm guessing that
the plant stuff isn't selling well -- on the forums,
SeaChem seems to me to be favored.

sh

--- Phil Edwards <biotypical@hotmail.com> wrote:

> No, I don't feel responsible for it, well not much, at
> least.  I think 
> Kent's been pissed at us since the convention and I can't
> help but feel that 
> it's partly my fault.  However, knowing what's going on
> with them behind the 
> scenes makes me feel a little better about them being
> stupid.
> >
> >Pardon my language but Hot Da--! If they're not blowing
> >smoke then you must be burnin'!
> >
> >I'd send them a whole set of TAGS. What's a few TAGS
> >compared to the potential of strong horse like F&S.
> 
> I hope it works out.  The guy did sound intrigued. 
> Liveaquaria.com is 
> having a boom year with their reef animals, no doubt
> they'd like some sort 
> of action in on the planted side of things too.
> 
> >Ponder this, maybe we should be called the "Aquarium
> >Gardeners Association," or would that make it too easy
> ;-)
> 
> I thought about that too Scott.  Would it be better for
> us to change the 
> name or to just get ourselves out there a little more?  I
> think they'd both 
> take the same amount of effort and resources.  :\
> 
> >We'll need a volunteer to file all the papers for the
> >corporate name change -- I don't even wnat to think
> about
> >what it might do to the IRS :-O  Estimated data
> collection
> >and preparation time 5 minutes. Estimated from
> completion
> >time: 3,000 hours.
> 
> NOT IT!
> 
> >What would it take to get in the plant section of the
> F&S
> >catalogue? Could we trade space or something, maybe with
> a
> >cash sweetner?
> 
> I like the idea.  F&S has banners on just about every
> internet site out 
> there, do you think they'll want to advertise in a
> magazine too?  Yeah, we 
> have a good non-internet contingent, but what's that
> compared to the volume 
> found in the forums?  Does anyone have an idea what
> forums charge for ads 
> these days?
> 
> Best,
> Phil
> 
> 
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