Re: [AGA-mcm] The Planted Tank

["S. Hieber" <shieber@yahoo.com>]

Pardon me jumping in (and jumping up and down and waving my
arms frantically) here but the cost (printing, editing,
etc.) has little to do with it. I could work up a number
that reflects the gross or allocated cost of TAG and then
divide that by the proportion that 1/4 page represents of
the total space. But, as Richard Nixon once said on tape,
"We could do that. Of course, it would be wrong." Of
course, wrong here for us is not a moral issue -- then a
gain, it didn't seem to be a moral issue for Nixon either.
Anyway, deespite it's intangible nature, what matters is 
what we could have done with the space otherwise, which is
the foregone ad revenues (stop laughing) or the value of
that much more article or info space, which is the greatest
service AGA provides to the community.

Liek the way I worked in "community service" into the
archives again ;-)

sh

--- Phil Edwards <biotypical@hotmail.com> wrote:

> I guess I should have asked, how much does it cost us,
> per issue, to print a 
> 1/4 page full color ad?  I assume that it's less than
> what we ask 
> advertisors to pay, right?  If it's more than $220.00 per
> year then we'll 
> just do the money route.
> 
> 
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