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Re: [AGA-mcm] Juggling
What ever we do, we should NOT use Seachem (or any other advertiser) as a
short term solution to this issue. We need to decide (fast) whether we want
corporate sponsorship for the project or not. We have the money in the
bank, so that's not the issue... it's how we choose to spend our money.
I'd be of a mind to do it ourselves as a promotion piece. Frankly, I'd much
rather see our money go to this sort of thing than banner ads, but I know
others feel that is a worthwhile pursuit.
As far as handing them out in quantity to folks hoping they will get back
into the hands of local clubs... I'd rather send them directly TO the clubs
for their libraries if we decide to do that. Even if people are
well-intentioned, when they get home, tired, from a big convention, it is
likely to be stuffed in a corner and forgotten in the rush to get fish into
tanks, mollify spouses and offspring, etc.<g>
What about this thought? Print them with a price on the cover that actually
covers our costs. We are still free to give them away as we choose, but we
show the monetary value of the thing right up front. We could also sell it
via the web site for a nominal fee if we decided to later on. Giving SOME
away doesn't mean we need to give them all away. (and I'm not talking about
making money on them... just recovering some of the cost)
Karen
----- Original Message -----
From: "Phil Edwards" <biotypical@hotmail.com>
To: <aga-mcm@thekrib.com>
Sent: Wednesday, July 13, 2005 3:38 PM
Subject: Re: [AGA-mcm] Juggling
Of course, we take that particular risk with TAG every issue already. And
this brochure, while home-grown, is still very $2000 to print.
That's my only concern with this run. If getting help from someone in
order to offset the last minute printing costs will allow us to have the
booklet ready for ACA then I'm all for it. I agree with Larry and would
like this project to be AGA/DFWAPC only over the long haul. How would
y'all feel about getting help for a short run and then printing the bulk
order at more affordable "more notice" prices without the logo for broad
range distribution?
I see this ACA conference as a huge publicity opportunity for us up and
above our table and other plant events. If we can get these folks
information that will help break down boundaries or meet the activiation
energy needed to get them to keep plants we've got a large potential pool
of new members. I got three new folks from a discus conference a few
years ago and that was out of a group of 20 or so people. How many more
could we get with such high quality printed info that they will
potentially read multiple times and "just try it on that empty 10g in the
corner"?
Would it be possible to get a number of them into the hands of folks who
could take them back and pass them out at their local club meetings?
Having not been to a conference this large I don't know how easy it would
be to find folks who are part of a large club. That way we could
distribute the majority to non-plant folks who might not wonder about why
Seachem is on there somewhere.
Best,
Phil
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