Re: [AGA-mcm] Getting new advertisers for TAG

[Erik Olson <erik@thekrib.com>]

This is what Kathy did (and why we had the lots of extra copies sent). 
Worked pretty well, when combined with phone follow-ups.

Do you want to work with Erin on starting this, Cheryl?

I'd also suggest e-mailing Kathy personally -- she doesn't read these 
lists regularly because they go to a separate mailbox she can ignore when 
busy (which is most of the time).

  - Erik

On Wed, 5 Apr 2006, Cheryl Rogers wrote:

> I have been compiling a new list of companies that might advertise in TAG. 
> There's about 100 addresses on it. I would like to send a letter, rate sheet, 
> and a sample magazine to each one.
>
> TAGs cost $3 to produce, and a TAG, envelope, and tw sheets of paper would 
> cost $1.11 to mail. I already have the envelopes, so total cost would be 
> $411.
>
> I could send 30 or so of the last three issues without draining our inventory 
> much. I really believe the sample magazine is important so they can see how 
> great it is. Also so they can see who is already advertising; we have some 
> big names they might want to compete with.
>
> What say you?
>
> Does anyone have any old vendor/advertiser lists so I can cross-check? I 
> thought I had one from 2003, but I don't.
>
> Cheryl
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--
Erik Olson
erik at thekrib dot com
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