Re: [AGA-mcm] Aquarium Moss Publication

Hmmm, maybe you should undertake this project on your own. ;-) till, Ithink it's expecting an awful lot from moss.

From: Mike Hellweg <mhellweg511@charter.net>
To: AGA Advisory Committee <aga-mcm@thekrib.com>
Sent: Friday, June 19, 2009 1:30:04 PM
Subject: Re: [AGA-mcm] Aquarium Moss Publication

Here's a real example of something that can sell to a niche market - in this particular example people who want to learn how to ship fish. I wrote a simple 20 page black and white desktop published book with no photos. It is NOWHERE near as nice as TAG, even the old black and white TAG. It is called Shipping Tips for Tropical Fish Hobbyists and is 20 pages of single spaced information about just that. I currently sell it only on Aquabid and at swap meets for $12.99. In the past two and a half years I have sold nearly 700 copies. In the beginning I was selling 30 to 40 copies a month, one at a time. I'm still selling 5 or 6 copies a month. I print them and put them together as they are ordered, so my only carrying cost is blank paper and covers.

There is a market out there for good information printed and put into one single publication and people WILL PAY for it. This is what we can do to be different! We're not TFH, Krieger or Bowtie looking at a mass market, so don't think that way or you will be disappointed.

----- Original Message -----

From: Karen Randall

To: 'AGA Advisory Committee'

Sent: Friday, June 19, 2009 7:01 AM

Subject: Re: [AGA-mcm] Aquarium Moss Publication

As one of the people involved in the proposed algae project, I have to say that I wouldnât be happy with a web-based publicationâ I never have been. I suspect you may find other authors who feel the same way.

Karen

From: aga-mcm-bounces@thekrib.com [mailto:aga-mcm-bounces@thekrib.com] On Behalf Of S. Hieber
Sent: Friday, June 19, 2009 6:55 AM
To: AGA Advisory Committee
Subject: Re: [AGA-mcm] Aquarium Moss Publication

Being an Adam Smithian, I'd like to suggest that, if there was already a high demand for this product, someone in the "for profit" sector of the economy would probably already be producing it. Does TFH miss a trick? So, I agree with Ben but also don't have any missgivings about there being much money to be made -- it seems to me more a question of how much subsidy we want to undertake. Wouldn't it be cheaper to pay somone to put the info on line rather than hire a paper printer and have to handle shipping, turnaround times, etc. I know printed color paper has its intrininsic virtues, and we have some of the best people for bringing paper to it's most artful frution, but if it's information dissemination we're interested in as a service to the community, isn't the net a more obvious choice? I'm thinking something more along the Watson model might be more appropriate, more effective and more cost-efficient.

sh

From: Ben B. <rodeotrout@gmail.com>
To: AGA Advisory Committee <aga-mcm@thekrib.com>
Sent: Thursday, June 18, 2009 4:07:31 PM
Subject: [AGA-mcm] Aquarium Moss Publication

I'll take the opposite viewpoint and say if this is something we want to do, then we should take anyone's money who is willing to part with it. Maybe we could give members a discounted price.

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