Re: [AGA-mcm] more moss book quotes

[Cheryl Rogers <cheryl@dustyuniverse.com>]

I have one question, and one point to Larry's point. The question is, 
how many of Greg Watson's fert guide have we sold?

My other comment is, the world of aquatic mosses does not change very 
fast. New species, yes, but most of Stephan's outline is general 
how-to-grow-moss stuff. We could sell this book for five years or so. We 
get hundreds of new members every year. AND I believe that we will sell 
to more than just our members. So the pool is larger than you're projecting.

Cheryl


Larry Lampert wrote:
> I am still not sure the numbers add up on this. We have 7-800 members, I have 
> a hard time believing based on previous sales that we can move this book to 
> over 10-15% of our members This would be a projection of 75-150 copies based 
> on an ave 750 members. I think even this is very optomistic for a book on a 
> narrow topic like mosses. 
> 
> Therefore I would look at the 250 volume number with a break even somewhere 
> around 15.60 if my math is right.  
> 
> I am  not trying to be overly negative on this project because I like the 
> concept, I just want to be very careful in these poor economic conditions.
> 
> Regards,
> Larry
> 
> --- On Wed, 8/26/09, Erik Olson <erik@thekrib.com> wrote:
> 
>> From: Erik Olson <erik@thekrib.com>
>> Subject: Re: [AGA-mcm] more moss book quotes
>> To: "AGA Advisory Committee" <aga-mcm@thekrib.com>
>> Date: Wednesday, August 26, 2009, 11:07 PM
>> So something along the lines of $10
>> per copy for the book and ~$1 per copy 
>> for the booklet, if we buy 500?
>>
>> And if we sell them for twice that amount, plus shipping,
>> then we sorta 
>> break even when 250 get sold?
>>
>>    - Erik
>>
>> On Wed, 26 Aug 2009, Cheryl Rogers wrote:
>>
>>> Here are some additional quotes for a TAG-sized book
>> and a smaller booklet. 
>>> Smaller numbers this time, since 1000 copies made
>> everybody spit coffee.
>>> Cheryl
>>>
>>> -------- Original Message --------
>>> Subject:     Emailing: Quotation No
>> 14168.pdf
>>> Date:     Mon, 24 Aug 2009 10:56:52
>> -0500
>>> From:     Dixie Berry <dberry@eaglepressonline.com>
>>> To:     <cheryl@dustyuniverse.com>
>>>
>>>
>>>
>>> Attached is pricing on the perfect bound books in
>> quantities of 250 &
>>> 500. Let me know if you have any questions.
>>> Thanks,
>>> Dixie Berry
>>> Eagle Press
>>> 940-591-1329
>>>
>> -- 
>> Erik Olson             
>>                
>>                
>>           Sent from my crusty old
>> Linux box
>> erik at thekrib dot com
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