Re: AGA (this is about TAG)

[Erik Olson <erik@thekrib.com>]

Hi guys,

Couple things.  First, in response to Dorothy's query about color.  My 
suggestion would be for Karen's first issue to be ALL color.  When you do 
more than a couple pages in color, it's just cheaper to do it all color.  
This is why the ACA has, for instance, dropped black & white ads 
completely from its list.

I don't yet know how we're going to run the interim issue.  Maybe it's 
also all-color.  Maybe just one sheet inside.  Won't be sure of this until 
we have all the material layed-out.

As I have said to Karen before, I would wait at least a year before upping
the membership dues to $20.  We have much to prove first.

However, I also beleive that the advertising subsidy will ultimately pay
the differential (or most of it) to print all color.  Consider that it
costs the ACA about $3-5k per issue to print all color.  If the AGA put
out a similar-sized bulletin (based on a nominal 10-sheet-including-cover
stapled booklet), I would assume similar cost.  If we had nominally 8-10
ads even at $250 per ad, there is half the cost already, and one cannot
convince me that it cost less than $2500 per issue with that duotone
cardstock cover.  Tropica, ZooMed, AH, Seachem, TFH, and FAN should all be
slam-dunks (including special expensive cover ads).  Kent, Big Al's,
AZ and Coralife shouldn't be hard either.  You might even be able to get 
some of the folks adverting in BB (Raibow Lifeguard... changing names, 
Hagen?).

  - Erik

On Tue, 8 Jan 2002, David VillaSunscape wrote:

> Dorothy has hit upon the most important thing -- that when TAG comes out as
> a color, professional QUARTERLY magazine we will increase our membership
> considerably. We start out with a hundred or so from the PAM subscribers we
> inherit. This, plus the fact that we should and can go to $20 per year for
> membership means that we would have to go in the hole for an issue or two at
> most.
> David
> ----- Original Message -----
> From: "Dorothy Reimer" <dreimer@wwdc.com>
> To: <aga-sc@thekrib.com>
> Sent: Monday, January 07, 2002 10:10 PM
> Subject: Re: AGA (this is about TAG)
> 
> 
> >
> > I would like to see the BB prices used. I think we could do well with
> these
> > numbers. I wonder if the advertisers would appreciate B/W.  Color would
> have
> > to go to different paper wouldn't it? When we get TAG going again we will
> > increase our membership which will be good.
> >
> > Dorothy
> >
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-- 
Erik Olson
erik at thekrib dot com


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