Re: PR and all the outer parts of Marketing

["S. Hieber" <shieber@yahoo.com>]

I think it's an actual distinct job and you already have
one, or two or three.  We don't have an R&D department
coming up with new products, so I think it's essentially a
marketing job with all that goes with that, identifying the
market, potential demand, advertising/awareness, and that
other marketing stuff someone told me once but I forget.

The methods don't necessarily have to be cheap if they
return enough. There are one or two good marketing guys in
the Dallas club and I'd love to see one of them get
involved.

I don't mean to disparage Phil. I don't know much about him
except that he seems like good guy with smarts.

There's a lot to think about here and right now my brain
hurts.

sh
--- Cheryl Rogers <cheryl@wilstream.com> wrote:
> Certainly it won't hurt.
> 
> However, if the board had any suggestions on the most
> effective and 
> time-efficient, not to mention cheap, methods of
> increasing membership 
> in 2004, Phil and I could use the guidance.
> 
> Cheryl
> 
> Erik Olson wrote:
> > In addressing Scott's issue ("grow or go"), perhaps
> this is an area where 
> > our newly-hired Internet PR firm of Edwards and Edwards
> can help start?  
> > 
> >   - Erik
> >     (going back to my akward-pause-removal video
> editing now)
> > 


=====
S. Hieber

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