Re: Summary of 2000 -- 2002 (fwd)

["S. Hieber" <shieber@yahoo.com>]

If the 2003 revs include money from 2002 ad billings
c(collected in 2003), then 2003 might not be that good an
indicator -- at least, not without adjusting out the "prior
year's" revs.

2002 was not really $0, but 2003 was not really as high --
it's will be a tough call without knowing the split. I'd
rather see the revenues noted as Receivables in the year
they come up and the Receivables carried forward, if
necessary and noted as such in the subsequent budget. Same
with expenses incurred in one year but not paid until the
following year. There are other ways to handle these things
for budgets, but this would at least let keep track of what
was earned/owed when. 

We don't take on long term debt, or have shareholders or
any complex assets, so our financial statements can be
relatively smple but I think we need to see Statements of
Income and Cash Flows, as well as a Balance Sheet. In
addition, some specialized reports might be helpful, such
as, for examples, Erik has produced from time to time on
rate of memberships, turnover, seasonality of revenues, and
earnings analyses of items sold. We might be making a lot
of money this year on a particular book, but we mgiht have
spent more than we're getting given prior expenditures to
purchase the item, shipping, whatever.

Erik raised the basic issues at the meeting; it's not
enough to know that we're bleeding less. 

my 2 cents and change due,
sh 
--- Cheryl Rogers <cheryl@wilstream.com> wrote:
> I would be curious to see a more complete breakdown of
> the $25k in TAG 
> expenses. Does one already exist?
> 
> In addition to having $25k of TAG expenses in 2002, is it
> not also 
> true that we had virtually no ad income in 2002? Because
> Kathy was not 
> on the job until 2003, right? And one of the first things
> she did was 
> send out invoices!
> 
> Given that, and David's comments, I think that 2003 might
> be more 
> representative of what we can expect in 2004 than any
> previous year. 

=====
S. Hieber

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