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Re: A thought



People are more likely to take a deal if you make the deal
obvious. I'm not suggesting billboards on the turnpike or
an audio track with a carnie barker -- and I am very
hesitant to make suggestions about how the pages look
because Erik does them so well and I, well, I don't do them
at all.

But if I'm reading David correctly, I agree that it might
help to "impress" the deal.  Maybe just saying,
"Nonmembers -- Buying 4 is like getting membership for
free!"  or what David suggested, or something else

sh
 
--- David Lass <davidlass@villasunscape.com> wrote:
> Yes -- that is what I had in mind. Maybe you can add
> something under or over
> the "prices include" blue box like
> "If you are not an AGA member and are buying books why
> not join and get the
> member price. Membership is only $20 a year" and then a
> button to go to
> membership? 

=====
S. Hieber

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