Re: GWAPA

["S. Hieber" <shieber@yahoo.com>]

We're down to about 750 members, no?  Well, it depends on
where (when) you start counting attrits and adds. But the
number might be closer to 300 than 200. Either way that's a
good good goal to aim for.

Conceivably, we could pick up 20-50 additional members via
the Convention, short term -- and more long term if the
word of mouth spreads. That is, if we have 100-200 paid
attendees.

Some folks are estimating as his as 300, but I like down
here where the air is not so thin ;-)  

Do we track the length of membership of each member past
and present?

sh
--- Karen Randall <krandall@rdrcpa.biz> wrote:
> 
> Much closer than that... Of course we always need new
> members to make up for
> attrition, but in terms of total membership numbers,  For
> the next 100
> people (from 800-900 or so) the marginal cost is ONLY
> postage and mailing.
> Let's say $8 per year to be REALLY generous.  That means
> that $17 of their
> membership goes to the bottom line.  That means that ONLY
> 15 MORE MEMBERS
> would put us above break-even.  That's how close we are. 
> If Erik is correct
> that this will bring us within $200 of break even,
> another hundred members
> would mean that the TAG/membership dues/advertising triad
> would actually ADD
> $1500 to the budget annually.
> 
> Even when we decide to print more TAG's than 1000, the
> marginal cost per mag
> is still only about $1 plus mailing fees.
> 
> That said... history of local, general aquarium societies
> has shown that you
> have to count on REPLACING about 1/4 of your membership
> annually as people
> drop out and move on.  I don't know if that turn-over
> rate is accurate for a
> specialty organization like this... Is there any easy way
> to tell from the
> data base what our turn-over rate is?  But based on that
> what we really need
> to target is about 225 new memberships annually. (or a
> mix of reducing
> drop-outs, and bringing in a commensurate number of new
> people.
> 
> Karen
> 
> 
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=====
S. Hieber

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