Re: [AGA SC] T-shirts

["S. Hieber" <shieber@yahoo.com>]

The biggest piece of change goes to the intermediary, Cafe
Press. E.g, roughly estimatingm on a T-shirt: $2 to bulk
wholesaler, $13 markup to CafesPress, $2-$5 markup to AGA
selling at $18 to $20. That's a lot of money for a T-shirt
unless these are very nice T-shirts. I mean the cotton -- I
know the logo is nice ;-)

There are others we could enter into business with, no? How
about someone that does aquatic hobby T-shirts. We add our
design to their inventory; the inventory/selection is
bigger; we sell it off the AGA site; the T-shirt person
handles "manufacture" and fullfillment; and we take a piece
for the AGA website point of sale.


Otoh, this is easy with little up front cost in time and
none in money. Little return--little risk. ( and little
inventory shrinkage due to comps ;-) )

When we had shirt, how did they move?  Sold fast;
give-aways, etc???

Just, pardon the expression, spitballing.

sh

--- Karen Randall <krandall@rdrcpa.biz> wrote:
> I took this to the SC list, because I didn't think it was
> something to be
> decided in public.  But actually, I don't think it's a
> bad idea at all.  The
> reason we haven't done T-shirts or pins again is not
> because people didn't
> like/want them, but because no one wanted to handle the
> production, sales,
> inventory and shipping.  The one time we did t-shirts, I
> did all the
> production work, and still have the last few remaining
> "collectors item"<g>
> shirts.  Dorothy did the pins, and likewise, I think if
> there are any left,
> she has them.  When I looked at the prices this place was
> charging, they
> were just about the same as what we needed to charge whn
> we did them, simply
> because we had a relatively small order, and needed to be
> sure to get our
> money back out of them.
> 
> I don't see any harm in doing this, and it might bring in
> a little money.
> Between Cheryl and me, we have the "design team" in place
> already.  If we
> did a new design annually, people could keep buying
> updates. Even if we
> didn't sell THAT many, if there is no up-front cost, it
> seems to me that
> ANYTHING that adds to the bottom line might be a good
> idea.  In this case,
> it's also something that people enjoy, and promote a
> sense of community.
> T-shirts are a big part of the "aquarium hobby culture"
> here in the U.S.
> 
> Any thoughts from the rest of you?
> 


=====
S. Hieber

-  -   -   -   -   -   -   -
Amano Returns
to the AGA Annual Convention
Nov 12, 13 & 14, 2004 -- Crystal City, Virginia

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