S. Hieber wrote:
What we need to watch carefully is that we are actually parlaying promotions into INCREASED membership, rather than ending up reducing membership costsfor current members.This will be very easy to see -- either the number ofmembers is bigger or not. Rarely does as project have such a clear and objective and quantifiable performance measure.
It helps that membership numbers have been more or less steady since we went to database.
. . . REPLACING about 20% of their membeship annually just to keep membership numbers stable, as people move on to new and different hobbies)We might be doing that, hanging around 800-900 or we might be replacing more or less. I don't think we know the composition of memberships. We don't know how long each member has been a member, do we? Only when their last membership started.
Not true, at least no longer true since since we went to database. I input a date for "The Last Time They Paid" and a date for "Member Since." Everyone who was on Jack's spreadsheet when Erik imported it into the database has a date of Jan 1, 1991, a nearly meaningless date.
If I *really* wanted to, I could look up a member's name in Jack's spreadsheet and see how long they've been a member.
Cheryl -- Cheryl Rogers, Membership Aquatic Gardeners Association http://www.aquatic-gardeners.org ------------------ To unsubscribe from this list, e-mail majordomo@thekrib.com with "unsubscribe aga-sc" in the body of the message. Old messages are available at http://lists.thekrib.com/aga-sc When asked, log in as username is "aga-sc", and password "incorp".