Re: [AGA-sc] [Fwd: AGA/sfbaaps cooperation]

["S. Hieber" <shieber@yahoo.com>]

Is this instead of subscriptions? Or does the $100 include
subscriptions too. If so, then it all seems like way too
much for the money. In any event, I'm inclined to say no to
the TAG ad; seems like it's undervaluing the ad space that
we're trying (and when I say we, I mean that Karen has put
so much work into) to get vendors to cough up real dough
for. I think a half page is worth $200. I haven't done a
cost out on all the parts of the deal, but jsut thinking
that TAGs bring in on about 25cents each, that's not a lot
of room to play with.

I didn't think your way was confusing -- they get 10 (it
was 10 wasn't it?) copies to disseminate as they wish.

I don't see any problem with a "membership being treated as
an extension of four issues, but the only sane way to pull
that off is to treat each of the "subscriptions
individually, not as a bulk of ten copies. I don't have
anything against doing them individually, it just means we
are selling a bunch of subs at once and at a discount.
*But* letting the number float based on however many are in
the club at a given time seems like the wrong way to go. I
think the number should be fixed at the outset of the deal.
No to smorgasbord.

More comments below.


--- Cheryl Rogers <cheryl@wilstream.com> wrote:

> They want enough "subscriptions" to have an AGA
> membership for each of 
> their members. I realize that this number may change each
> quarter.

Naw. To a changing number I'd say, "no."


> Anyway, based on this ongoing conversation with sfbaaps
> and seeing the 
> validity of Jeff's point, I would like to revise the
> "benefits" of the 
> Premium Club Program thusly:
> 
> -1 free AGA subscription for your club library
> -A complete set of available back issues
> -1 free AGA convention DVD
> -A link to your club's web site on the AGA web site
> -A on-time half-page ad in TAG for your club
> -Premium Club discounts with sponsors and vendors when
> available
> -Free promotional materials regarding the AGA, its
> convention, and the 
> aquascaping contest
> -Support and promotion of your local club events from the
> AGA
> 
> All for the low low price of $100 annually. (Would you
> cross the road for a 
> free marshmallow?)
> 
> Furhtermore, as you will read below, Jeff has additional
> ideas that are not 
> without merit.
> -------- Original Message --------
> Subject: AGA/sfbaaps cooperation
> Date: Tue, 17 Aug 2004 20:17:33 -0700 (PDT)
> From: Jeff Kropp <jeff_kropp@yahoo.com>
> To: Cheryl Rogers <cheryl@wilstream.com>

> My original primary question was, "how can sfbaaps be
> of assistance to the AGA?" Your premium group
> membership plan was a reasonable proposal but didn't
> anticipate our shared membership ratios. I think your
> proposal has stalled because of our interpretation of
> that offer ? $16 group memberships and a $40 club fee.

> As a result of this ongoing process I see a few parts
> that are particularly appealing to the intrests of
> sfbaaps:
> 
> *An acknowledged vow of cooperation between local and
> national organizations.

I don't know what this means. We post a statement that we
suport SFBAAPS? What's the commitment? What cooperative
behavior is implied?

> *possibility of sfbaaps representation in the AGA
> decision making process.

Buying into the Board? I'm very ambivalent. I'll wait to I
hear others' comments on this.

> *national club presence in TAG (perhaps a directory of
> member clubs in every issue?)

Sounds good if we have the space. I'd think this would be
Karen's call. But I think it would have to be a list of
clubs that ask to be included. If we were condoning or
approving any organization as being a good thing to belong
to, I think some responsibiility goes along with that that
folks aren't going to get into, say, a club that consists
of just Steve P. That's a personal view but I think the
general point is valid.

> *Reciprocal web links and other reciprocal promotions.

Again, it needs to be clear what behavior is expected by
either party. It would be better if we posted "news" than
promoted -- again it's a responsibility and liability
issue. Say someone takes a group canoeing down the Thames
and one canoe-ful drowns. Did we encourage people to go?
Did we imply that it was safe and properly supervised?

> *club library of AGA published media.

Their library or AGA's. You know my position,move out those
old TAGs!

> 
> I might suggest, a revised club membership that
> included only 1 TAG subscription and 1 conference DVD
> for a club's library. Subscription of individual AGA
> memberships could then follow the now existing
> individual or group rate plans. If group membership
> fufilled the above qualifications I think that we
> could sell sfbaaps on perhaps a $100 annual fee?

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