Re: [AGA-sc] [Fwd: AGA/sfbaaps cooperation]

[Erik Olson <erik@thekrib.com>]

My question is this:

What is the goal of the premium membership?  Is it to increase AGA 
memberships, or is it to improve relationships between local clubs and the 
AGA, or is to bring in more funds for the AGA?

$100 is, I think, too little for what you are offering.  The DVD is worth 
$35.  Complete back issues, Scott's analysis notwithstanding, is easily 
worth $50-100.  The subscription is worth $20.  A Half-Page ad is worth 
$150, and I don't think we are in need of filler material, so this would 
be offsetting either article space or paid ads...

In the original proposal, that made sense because, 
on one hand, you didn't give them all the stuff at once (i.e., like a 
record club, you get a different bonus selection each year... otherwise, 
why join for more than the first year?), and because it was bringing in, 
say, 10 presumably new TAG subscriptions.  Wasn't it also an article or 
featurette rather than a half-page ad?  But without the memberships 
attached to it, it seems just like a way for a club to get a bunch of the 
AGA's "stuff" for pennies on the dollar, while the AGA doesn't really 
bring in much of anything.

Now, on the flip side, we already offer to promote local club events on 
the website, and we already provide links (SFBAAPS is one).  If we need 
them to pay money to us to get them to actually get their butts in gear 
and use the promotion service, cool!

Likewise, if it takes a local club paying money to get one of them to help 
make decisions and do work for the AGA, even better -- this could be a 
brilliant Tom Sawyer-ish way of getting more volunteers...have them pay!

  - Erik

On Sun, 22 Aug 2004, Cheryl Rogers wrote:

> Hi Y'all:
>
> Well, it seems my Premium Club & Group Discount proposals were more confusing 
> than I thought. I guess I'm a legend in my own mind!
>
> Jeff says that our offer of 10 free subscriptions to TAG, i.e. "memberships" 
> (shades of the previous conversation) is confusing. They get all hung up on 
> the Premium Club memberships vs the Group Discount Memberships vs the 11 
> members of their club who are already AGA members?
>
> They want enough "subscriptions" to have an AGA membership for each of their 
> members. I realize that this number may change each quarter.
>
> Anyway, based on this ongoing conversation with sfbaaps and seeing the 
> validity of Jeff's point, I would like to revise the "benefits" of the 
> Premium Club Program thusly:
>
> -1 free AGA subscription for your club library
> -A complete set of available back issues
> -1 free AGA convention DVD
> -A link to your club's web site on the AGA web site
> -A on-time half-page ad in TAG for your club
> -Premium Club discounts with sponsors and vendors when available
> -Free promotional materials regarding the AGA, its convention, and the 
> aquascaping contest
> -Support and promotion of your local club events from the AGA
>
> All for the low low price of $100 annually. (Would you cross the road for a 
> free marshmallow?)
>
> Furhtermore, as you will read below, Jeff has additional ideas that are not 
> without merit.
>
> What do y'all think?
>
> Cheryl
>
> -------- Original Message --------
> Subject: AGA/sfbaaps cooperation
> Date: Tue, 17 Aug 2004 20:17:33 -0700 (PDT)
> From: Jeff Kropp <jeff_kropp@yahoo.com>
> To: Cheryl Rogers <cheryl@wilstream.com>
>
> Cheryl,
>
> I've been mulling over our conversation...
>
> My original primary question was, "how can sfbaaps be
> of assistance to the AGA?" Your premium group
> membership plan was a reasonable proposal but didn't
> anticipate our shared membership ratios. I think your
> proposal has stalled because of our interpretation of
> that offer  $16 group memberships and a $40 club fee.
> As a result of this ongoing process I see a few parts
> that are particularly appealing to the intrests of
> sfbaaps:
>
> *An acknowledged vow of cooperation between local and
> national organizations.
> *possibility of sfbaaps representation in the AGA
> decision making process.
> *national club presence in TAG (perhaps a directory of
> member clubs in every issue?)
> *Reciprocal web links and other reciprocal promotions.
> *club library of AGA published media.
>
> I might suggest, a revised club membership that
> included only 1 TAG subscription and 1 conference DVD
> for a club's library. Subscription of individual AGA
> memberships could then follow the now existing
> individual or group rate plans. If group membership
> fufilled the above qualifications I think that we
> could sell sfbaaps on perhaps a $100 annual fee?
>
> What do you think?
> ___
> Jeff
>
>
>                 __________________________________
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--
Erik Olson
erik at thekrib dot com
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