Re: PAM finances

[krombhol@teclink.net (Paul Krombholz)]

Dave G. wrote:

>Lots of questions have been raised about PAM finances, here is how I see it
>starting out:
>
>Planted Aquaria Magazine operating statement
>5.95    $ per issue             40      pages
>Item                    Issue
>        01/01   01/02   01/03   01/04   02/01   02/02   02/03   02/04
>Expenses
>Printing        5000    5000    5000    5000    5000    5000    5000    5000
>Postage 300     300     300     350     400     450     500     550
>Authors ($120/pg)       2400    2400    2900    2900    2900    3400
>3400    3400
>Manager 1000    1000    1000    1000    1000    1000    1000    1000
>Editors 800     1000    1200    1400    1600    1800    2000    2000
>
>
>
>Revenues
>Ads     4500    5000    5300    5500    6000    6000    6000    6000
>Subscriber$     2550    2700    2850    3000    3300    3600    3900    4200
>Subscribers     850     900     950     1000    1100    1200    1300    1400
>Distributors    100     200     400     600     800     1000    1200    1200
>
>
>Stock purchase  2350    1800    1850    1550    800     1050    800     550
>
------------------<snipped>--------------------------------------------------

Dave,
Let me see if I understand this.  Am I correct that without stock
purchases, you would be -1500 in the red after the first issue, -2400 in
the red after the second issue, etc. etc, but would stop the increase in
loss by around issue #6, and would be only -1350 in the red by issue 8?

However, with stock purchase, you would be 850 in the black after the first
issue, 1750 in the black after the second issue, etc. etc., until by issue
8 you would be 9400 in the black.  Am I calculating things right?

Also, What are Subscriber$ and what are Subscribers?

What is the cause of the increasing expense for authors at $120/pg?  Do the
number of pages devoted to authors go from 20 up to 24 to 28, or does the
amount paid per page go up?

Does the income from distributors go up from 100 to 1200 because, after 8
issues, they are distributing 12 times as many issues as they were at the
biginning?

Paul Krombholz, central Mississippi, where last night we had the first rain
in three weeks.