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PAM finances
Lots of questions have been raised about PAM finances, here is how I see it
starting out:
Planted Aquaria Magazine operating statement
5.95 $ per issue 40 pages
Item Issue
01/01 01/02 01/03 01/04 02/01 02/02 02/03 02/04
Expenses
Printing 5000 5000 5000 5000 5000 5000 5000 5000
Postage 300 300 300 350 400 450 500 550
Authors ($120/pg) 2400 2400 2900 2900 2900 3400 3400
3400
Manager 1000 1000 1000 1000 1000 1000 1000 1000
Editors 800 1000 1200 1400 1600 1800 2000 2000
Revenues
Ads 4500 5000 5300 5500 6000 6000 6000 6000
Subscriber$ 2550 2700 2850 3000 3300 3600 3900 4200
Subscribers 850 900 950 1000 1100 1200 1300 1400
Distributors 100 200 400 600 800 1000 1200 1200
Stock purchase 2350 1800 1850 1550 800 1050 800 550
Let me explain the lines (hopefully this formats OK for you, try a fixed
pitch).
Printing, postage I hope are self-explanatory. Authors assumes we pay
$120 per page and have 20 pages of editorial to start. (The printing
allowance allows for 20 pages editorial and 20 pages ads&cover.) Manager
refers to Herlong, doing the pre-press and the ad management. Editors
refers to me and my technical and editing staff.
Ads is projected ad revenue, subscriber $ is income from subscriptions,
distributors refers to store sales and international distributor sales.
Stock purchase is the amount of stock that needs to be taken in payment (or
bought) to make the issue break even. Pretty clearly somebody is going to
have to take some stock. Likely me. Maybe some authors, maybe Herlong,
maybe the printer????. Maybe AGA will want some stock. The angels will
have to pick up the slack.
If you have questions about this, please ask. Dave
--
Dave Gomberg, San Francisco mailto:gomberg@wcf.com
For low cost CO2 systems that work: http://www.wcf.com/co2iron
Tropica MasterGrow in the USA: http://www.wcf.com/tropica
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