Over the past few months I have been giving retail stores I sell to
copies of TAG, and flyers, and tried to get them to sign up some new
members for us. The response has been, as we are well aware,
underwhelming. I've sat down and chatted with a few of the guys I
know best, and they have all had the same reaction. The magazine is
very nice and well done, but the articles are too technical. They
all said that they think it would go over better if there were some
simple helpful hints for beginners -- that the vast majority of
hobbyists who frequent retail stores just want to be able to keep a
few plants alive in a tank with fish. Sotat's what I'm doing. Thweir
comments are pretty well justified, and I think we need to decide if
we do want to go after the newbies out there or keep concentrating
on the advanced plantkeepers.
I throw this out for any discussion that might preove fruitful.
David