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Over the past few months I have been giving retail
stores I sell to copies of TAG, and flyers, and tried to get them to sign up
some new members for us. The response has been, as we are well aware,
underwhelming. I've sat down and chatted with a few of the guys I know best, and
they have all had the same reaction. The magazine is very nice and well done,
but the articles are too technical. They all said that they think it would go
over better if there were some simple helpful hints for beginners -- that the
vast majority of hobbyists who frequent retail stores just want to be able to
keep a few plants alive in a tank with fish. Sotat's what I'm doing. Thweir
comments are pretty well justified, and I think we need to decide if we do want
to go after the newbies out there or keep concentrating on the advanced
plantkeepers.
I throw this out for any discussion that might
preove fruitful.
David
Be kind to the Earth -- it is the only planet that
we KNOW has chocolate.
David Lass --Northeast Field Manager NexPet -- A Group for Independent Pet Retailers 781.581.1788 |
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