Re: [AGA-mcm] AGA Advertising

["S. Hieber" <shieber@yahoo.com>]

I think it's great that Phil made these suggestions.
Anything that targets growth is, imo, great for AGA.

If we did advertize and it cost any appreciable time or
money, I'd like to see it be planned out and strategic from
a marketing standpoint. Okay, beyond this point, I can only
bluff -- those with marketing expereince/training have to
step in. But I'm pretty sure that some techniqes are much
more effective than others and at the very least, some
basic principles generally apply.

I suppose any advertizing we might do would be largely
limited by what's available and affordable. Yet, the key to
advertizing is that it brings (or is supposed to bring) in
more than the ads cost. If we knew that was going to
happen, we'd want to spend a bundle on it, get over the
1,000 member hump, expand TAG attract even more members.
The market must be out there; look at all forums out there.
Of course, could be the Dallas and southeastern
mainstreamers showing up in all the same ones ;-)


RE Ray. Having a convention at all this year is too up in
the air for us to be able to make a commitment with Ray for
2005. He might be willing to still display a posterboard
and brochures at all his events like he did last year. I
think that fence is mended.  We can talk to him in
Connecticut at the NEC. Just in case, maybe we should have
the posterboard and a few hundred brochures on hand?

sh

--- Cheryl Rogers <cheryl@rightstuffwebsites.com> wrote:
> 
> Phil Edwards wrote:
> > If we're to get the not-online crowd then we need to do
> some sort of 
> > print advertising.  If we came up with something I bet
> Ray would be 
> > willing to add it to his array of stuff.  
> 
> I'm sort of stupid when it comes to what the heck Ray
> does, so pardon me 
> when I ask what this means?
> 
> I brought the last of my old
> > tri-folds and TAG backissues to the Raleigh show and he
> put them in his 
> > display.  Speaking of which, I need more backissues to
> send to folks.
> 
> You want back issues or more of the current issue?
> 
> > 
> > What publication would you want to advertise in?  The
> North American 
> > Water Gardening Society (NAWGS) has approached us about
> advertising in 
> > TAG, what about doing some sort of reciprocal deal with
> them?  I know 
> > Aquascaping Lifestyle (a pond mag) has NAWGS info in
> it.  For starters I 
> > think doing a directed advertisement in pond magazines
> would be a good 
> > beginning.  Those folks are already into water plants. 
> If they see they 
> > can have something pretty inside during the winter we
> could probably get 
> > a decent return.
> 
> I like that approach. I was thinking more along the
> traditional fish mag 
> lines: TFH, FAMA, Aquarium Whatever, etc. But I was also
> thinking about 
> online advertising on certain sites. We could trade ads
> for some of 
> that, I bet.
> 
> Cheryl
> _______________________________________________
> AGA-mcm mailing list
> AGA-mcm@thekrib.com
> http://lists.thekrib.com/mailman/listinfo/aga-mcm
> 
_______________________________________________
AGA-mcm mailing list
AGA-mcm@thekrib.com
http://lists.thekrib.com/mailman/listinfo/aga-mcm