Re: [AGA-mcm] Advertising in TFH and selling a book

["S. Hieber" <shieber@yahoo.com>]

Hmmmm, it is possible to include DVDs in mailed magazines.
. . . . . ;-)

We can tie all these ideas together if Erik gets a deal to
make a DVD of the book and we enclose the DVD *in* the
magazine at a special price for renewing members and the
magazine is enlarged to protect the disk.

Why, son, that's just crazy enough that it might . . . uh.
. . hmmm . . .no, I guess not.


sh
--- Erik Olson <erik@thekrib.com> wrote:
> On Fri, 11 Mar 2005, Cheryl Rogers wrote:
> 
> > However, to my knowledge, no one in AGA-land is
> actively seeking new gems to 
> > offer. I am not volunteering for this. Repeat, I am not
> volunteering for 
> > this. :-)  But it would be nice if someone were on the
> look-out for those 
> > hard-to-find, as yet undiscovered books.
> 
> That is the trick, of course.  FYI, Diana has actually
> NEVER gone out and 
> found a new book to sell -- I beleive all her leads were
> generated by Neil 
> or Gomberg.  Her own book was suggested by the board. 
> The last new one 
> was Aquarium Plants Handbook, which was really an update
> to the Oriental 
> catalog, and they approached us with the idea.  It works
> because it's not 
> really a book, per se, and nobody else cares to carry it.
>  Cool.  But how 
> many books that are any good fall into that category? 
> Not much, anymore. 
> Used to be the case, pre-Amazon and pre-micro-businesses
> like AB or 
> Florida Driftwood.
> 
> But anyway, yeah, I think Diana isn't really interested
> in researching new 
> ideas, just selling them.  I did find it interesting,
> though, that she 
> recently offered to take care of shipping "some copies of
> the DVDs and 
> archive CD" as some folks had been ordering them with
> books (I politely 
> declined -- I have a system!).
> 
> If there's anything we're going to carry in the future, I
> suspect it will 
> have to be either "enhancements" like Diana's autographed
> book, "one-shot 
> imports" like Amano's book if not available domestically
> (which might not 
> be a bad thing to carry a few of if the Senskes don't
> already), or in 
> those rare cases, "exclusives" like with Oriental.
> 
> The other thing to consider, is just not worrying about
> the bookstore, and 
> instead concentrate our efforts on the other areas. 
> Diana does a good job 
> at what she does, but it's not the major focus of the AGA
> to me.  This is 
> why I have sunk all my effort into AGA-produced material
> that we can offer 
> exclusively.
> 
>    - Erik
> 
> -- 
> Erik Olson
> erik at thekrib dot com
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