Re: [AGA-mcm] Advertising in TFH and selling a book

[Erik Olson <erik@thekrib.com>]

Hmm... _Aquarium Plants_, the Movie?  _Ecology of the Planted Aquarium_, 
the dramatic mini-series?  TAG as a magazine-on-tape, with Amano's 
articles as read by James Earl Jones?

OK, I'll do some real work now.

  - Erik

On Fri, 11 Mar 2005, S. Hieber wrote:

> Hmmmm, it is possible to include DVDs in mailed magazines.
> . . . . . ;-)
>
> We can tie all these ideas together if Erik gets a deal to
> make a DVD of the book and we enclose the DVD *in* the
> magazine at a special price for renewing members and the
> magazine is enlarged to protect the disk.
>
> Why, son, that's just crazy enough that it might . . . uh.
> . . hmmm . . .no, I guess not.
>
>
> sh
> --- Erik Olson <erik@thekrib.com> wrote:
> > On Fri, 11 Mar 2005, Cheryl Rogers wrote:
> >
> > > However, to my knowledge, no one in AGA-land is
> > actively seeking new gems to
> > > offer. I am not volunteering for this. Repeat, I am not
> > volunteering for
> > > this. :-)  But it would be nice if someone were on the
> > look-out for those
> > > hard-to-find, as yet undiscovered books.
> >
> > That is the trick, of course.  FYI, Diana has actually
> > NEVER gone out and
> > found a new book to sell -- I beleive all her leads were
> > generated by Neil
> > or Gomberg.  Her own book was suggested by the board.
> > The last new one
> > was Aquarium Plants Handbook, which was really an update
> > to the Oriental
> > catalog, and they approached us with the idea.  It works
> > because it's not
> > really a book, per se, and nobody else cares to carry it.
> >  Cool.  But how
> > many books that are any good fall into that category?
> > Not much, anymore.
> > Used to be the case, pre-Amazon and pre-micro-businesses
> > like AB or
> > Florida Driftwood.
> >
> > But anyway, yeah, I think Diana isn't really interested
> > in researching new
> > ideas, just selling them.  I did find it interesting,
> > though, that she
> > recently offered to take care of shipping "some copies of
> > the DVDs and
> > archive CD" as some folks had been ordering them with
> > books (I politely
> > declined -- I have a system!).
> >
> > If there's anything we're going to carry in the future, I
> > suspect it will
> > have to be either "enhancements" like Diana's autographed
> > book, "one-shot
> > imports" like Amano's book if not available domestically
> > (which might not
> > be a bad thing to carry a few of if the Senskes don't
> > already), or in
> > those rare cases, "exclusives" like with Oriental.
> >
> > The other thing to consider, is just not worrying about
> > the bookstore, and
> > instead concentrate our efforts on the other areas.
> > Diana does a good job
> > at what she does, but it's not the major focus of the AGA
> > to me.  This is
> > why I have sunk all my effort into AGA-produced material
> > that we can offer
> > exclusively.
> >
> >    - Erik
> >
> > --
> > Erik Olson
> > erik at thekrib dot com
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--
Erik Olson
erik at thekrib dot com
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