Re: [AGA-mcm] How much more TAG?

["S. Hieber" <shieber@yahoo.com>]

--- Karen Randall <krandall@rdrcpa.biz> wrote:

> >  And if it doubled the
> > mailing costs then that's an additional $3,200 per year
> or
> > roughly a total increase of $7,000 per year, about the
> cost
> > of 1 3/4 TAGS.
> 
> And can we afford that?

Depends on how many more members it brought in. Also, do we
have vendors waiting to  advertize but we just don't have
room for them? If so, that would offset costs too.


If it was just a grand and putting in 4 pages; no problem
we could afford that.

The who shlemeil is bigger, much harder to back away from
and requires a closer look, like prices quotes.


> In fact, if we simply add another sheet of paper (4
> pages) for now, 
> (something I'd dearly like to do) I'm NOT going to add
> more text content, 
> but ask Cheryl to loosen things up a bit to allow the
> photos to be printed 
> at a larger size.

I think we could do that without breaking a sweat. So the
question, in my mind, is how much do we want to sweat.
Something has to get over the 800 wall! And I don't mind
sweating, uh, spending money to get there. But if it
doesn't pay off, if it turns us into the red, it could be
hard to back away. How can we proofread when we are crying?



> My personal feeling is that a bigger and better TAG is
> our very best 
> marketing tool. 

People often say, it's basically what one gets when one
joins AGA. Whether we agree with that or not, it's our main
selling point -- not that the DVDs are a great selling
point too.

sh
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