Re: [AGA-mcm] Kent stiffed us.

[Larry Lampert <l_lampert@yahoo.com>]

I am here, I may not say much but I am reading
everything. 

Print ads can be effective as one time event but name
recognition typically requires some type of
redundancy.

I agree with you all that we suffer from a lack of
name recognition. I really like Cheryl and Phil's
ideas. I think we should be cautious though about
spending. Given our recent increase in TAG pages/cost
and decrease in Adv revenue from Kent and Milwaukee I
think we should be careful.

I really think we can maximize our internet exposure
first for a much higher cost to benefit ratio. I would
like to see us get some comped ad/banner space on the
aquatic plant central/iron aquascaper/aquabotanic/etc
of the world. Easier said than done but I think we
have still not fully penetrated those "prequalified
target markets".

I also love the idea of bringing in the DRS Foster/
and Big Als of the world. Let's face it a good deal of
our membership patronizes them already so it should be
a win win.

I would also love to see some of our members
contibuting to the major fish mags with our web URL
under their name at the end of the article as a :"For
more info on planted aquariums go to
www.aquatic-gardeners.org the web site of the Aquatic
Gardeners Association"

Regards,

Larry
--- "S. Hieber" <shieber@yahoo.com> wrote:

> I'm not sure about this but my understanding is that
> an ad
> in print isn't especially effective unless it's
> repeated.
> So sensible use of ad funds would mean some
> strategizing
> about how, where, and for how long we advertize. 
> 
> Maybe Larry can suggest something if he can pull
> away from
> that silly fish meeting thing TCA/ACA has going on
> ;-)
> 
> sh
> --- Cheryl Rogers <cheryl@rightstuffwebsites.com>
> wrote:
> 
> > Phil Edwards wrote:
> > 
> > > 
> > > Cheryl, would you please send me some more
> backstocked
> > TAG's?  I'm down 
> > > to two that I can send to potentials.  Thanks!
> > 
> > I'll do it Monday. Do you need any more business
> cards or
> > flyers? I 
> > would send them tomorrow, but it's tkd testing
> weekend
> > and I'm working 
> > all day, well past the time the post office
> closes.
> > 
> > 
> > > 
> > > Another thing.  I was speaking with Eheim this
> morning
> > and they thought 
> > > we were outdoor/pond folks!  All of the
> non-regulars
> > I've contacted 
> > > about advertising/sponsoring/donating have no
> idea
> > who/what we are and 
> > > they all think we're ponders.  Perhaps it's time
> we
> > start advertising 
> > > ourselves so the industry becomes familiar with
> > who/what we are?
> > 
> > I think we do. I have not been shy about saying
> it. I
> > rarely am. This is 
> > not always a good thing, but there you are.
> > 
> > Cheryl
> > _______________________________________________
> > AGA-mcm mailing list
> > AGA-mcm@thekrib.com
> > http://lists.thekrib.com/mailman/listinfo/aga-mcm
> > 
> 
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