Scott,
You're way more in-the-know about Bowtie at this
point than I am, but for
all the time I wrote for them, I put in plugs for
AGA regularly, including
address and web info with impunity. I was alway
waiting to see if they'd
cut it, and they never did. Occasionally I devoted
an entire column to AGA
doings and they never said nuthin' about it.
Karen
----- Original Message -----
From: "S. Hieber" <shieber@yahoo.com>
To: "AGA Advisory Committee" <aga-mcm@thekrib.com>
Sent: Saturday, June 11, 2005 12:59 PM
Subject: Re: [AGA-mcm] Kent stiffed us.
> Okay. I guess feel a finger poking me.
>
> That's a good idea, Larry. I've tried to do
something a bit
> less obvious by sliding in the AGA website in a
couple of
> diff ways and gotten away with it on-line, last
time I
> looked (which is a painful thing to do).
>
> Now that Fancy Pubs aka Bowtie Pubs aka AFM aka
AKA has
> gone totally corp with a captial "C" -- for
example
> insisting of permament north american serial
rights to all
> articles (shades of T-hreatening F-inancial
> H-eavyhandedness) -- it might be even harder to
get one
> past the blue-pencil crew. We'll see. But you can
always
> pick out the first letter of each paragraph to get
the
> secret message.
>
> Now that they have taken over FAMA, which makes me
think of
> the "Fanta Fanta" TV commmercial every time I
hear the
> name, which makes me think of the Rio Negro and
orange soda
> on balmy afternoons, which, uh where was I? Oh
yeah. Now
> that they have taken over FAMA and view themselves
as a
> first line hobby publisher, they have adopted a
new
> blusiness motto:
>
> "If you don't like it, you can lump it,"
>
> Which you have to admire even if for no other
reason than
> the pure nostalgia of the phrase.
>
> Of course, I could always try and swing my weight
around.
> Last time I did that, I knocked over a glass and
had to
> clean it up.
>
> sh
> --- Larry Lampert <l_lampert@yahoo.com> wrote:
>
>> I am here, I may not say much but I am reading
>> everything.
>>
>> Print ads can be effective as one time event but
name
>> recognition typically requires some type of
>> redundancy.
>>
>> I agree with you all that we suffer from a lack
of
>> name recognition. I really like Cheryl and Phil's
>> ideas. I think we should be cautious though about
>> spending. Given our recent increase in TAG
pages/cost
>> and decrease in Adv revenue from Kent and
Milwaukee I
>> think we should be careful.
>>
>> I really think we can maximize our internet
exposure
>> first for a much higher cost to benefit ratio. I
would
>> like to see us get some comped ad/banner space on
the
>> aquatic plant central/iron
aquascaper/aquabotanic/etc
>> of the world. Easier said than done but I think
we
>> have still not fully penetrated those
"prequalified
>> target markets".
>>
>> I also love the idea of bringing in the DRS
Foster/
>> and Big Als of the world. Let's face it a good
deal of
>> our membership patronizes them already so it
should be
>> a win win.
>>
>> I would also love to see some of our members
>> contibuting to the major fish mags with our web
URL
>> under their name at the end of the article as a
:"For
>> more info on planted aquariums go to
>> www.aquatic-gardeners.org the web site of the
Aquatic
>> Gardeners Association"
>>
>> Regards,
>>
>> Larry
>> --- "S. Hieber" <shieber@yahoo.com> wrote:
>>
>> > I'm not sure about this but my understanding is
that
>> > an ad
>> > in print isn't especially effective unless it's
>> > repeated.
>> > So sensible use of ad funds would mean some
>> > strategizing
>> > about how, where, and for how long we
advertize.
>> >
>> > Maybe Larry can suggest something if he can
pull
>> > away from
>> > that silly fish meeting thing TCA/ACA has going
on
>> > ;-)
>> >
>> > sh
>> > --- Cheryl Rogers
<cheryl@rightstuffwebsites.com>
>> > wrote:
>> >
>> > > Phil Edwards wrote:
>> > >
>> > > >
>> > > > Cheryl, would you please send me some more
>> > backstocked
>> > > TAG's? I'm down
>> > > > to two that I can send to potentials.
Thanks!
>> > >
>> > > I'll do it Monday. Do you need any more
business
>> > cards or
>> > > flyers? I
>> > > would send them tomorrow, but it's tkd
testing
>> > weekend
>> > > and I'm working
>> > > all day, well past the time the post office
>> > closes.
>> > >
>> > >
>> > > >
>> > > > Another thing. I was speaking with Eheim
this
>> > morning
>> > > and they thought
>> > > > we were outdoor/pond folks! All of the
>> > non-regulars
>> > > I've contacted
>> > > > about advertising/sponsoring/donating have
no
>> > idea
>> > > who/what we are and
>> > > > they all think we're ponders. Perhaps it's
time
>> > we
>> > > start advertising
>> > > > ourselves so the industry becomes familiar
with
>> > > who/what we are?
>> > >
>> > > I think we do. I have not been shy about
saying
>> > it. I
>> > > rarely am. This is
>> > > not always a good thing, but there you are.
>> > >
>> > > Cheryl
>> > >
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