Re: [AGA-mcm] Kent stiffed us.

[Larry Lampert <l_lampert@yahoo.com>]

Karen,

Come to think of it, I was aware of the AGA for many
years because I saw the club ads in some of the mags.
But I think I was convinced to join by articles like
yours. In fact, it likely was one of yours. 

Eventually, I finally got around to joining, though I
had been meaning to do it for at least 3-5 years
before.

I guess that is why I like that type of advertising,
inexpensive, redundant with a large potential market
but also highly credible. It worked on me and I
procrastinate with the best of them.

Regards,
Larry

--- Karen Randall <krandall@rdrcpa.biz> wrote:

> Scott,
> 
> You're way more in-the-know about Bowtie at this
> point than I am, but for 
> all the time I wrote for them, I put in plugs for
> AGA regularly, including 
> address and web info with impunity.  I was alway
> waiting to see if they'd 
> cut it, and they never did.  Occasionally I devoted
> an entire column to AGA 
> doings and they never said nuthin' about it.
> 
> Karen
> ----- Original Message ----- 
> From: "S. Hieber" <shieber@yahoo.com>
> To: "AGA Advisory Committee" <aga-mcm@thekrib.com>
> Sent: Saturday, June 11, 2005 12:59 PM
> Subject: Re: [AGA-mcm] Kent stiffed us.
> 
> 
> > Okay. I guess feel a finger poking me.
> >
> > That's a good idea, Larry. I've tried to do
> something a bit
> > less obvious by sliding in the AGA website in a
> couple of
> > diff ways and gotten away with it on-line, last
> time I
> > looked (which is a painful thing to do).
> >
> > Now that Fancy Pubs aka Bowtie Pubs aka AFM aka
> AKA has
> > gone totally corp with a captial "C" -- for
> example
> > insisting of permament north american serial
> rights to all
> > articles (shades of T-hreatening F-inancial
> > H-eavyhandedness) -- it might be even harder to
> get one
> > past the blue-pencil crew. We'll see. But you can
> always
> > pick out the first letter of each paragraph to get
> the
> > secret message.
> >
> > Now that they have taken over FAMA, which makes me
> think of
> > the "Fanta  Fanta" TV commmercial every time I
> hear the
> > name, which makes me think of the Rio Negro and
> orange soda
> > on balmy afternoons, which, uh where was I? Oh
> yeah. Now
> > that they have taken over FAMA and view themselves
> as a
> > first line hobby publisher, they have adopted a
> new
> > blusiness motto:
> >
> > "If you don't like it, you can lump it,"
> >
> > Which you have to admire even if for no other
> reason than
> > the pure nostalgia of the phrase.
> >
> > Of course, I could always try and swing my weight
> around.
> > Last time I did that, I knocked over a glass and
> had to
> > clean it up.
> >
> > sh
> > --- Larry Lampert <l_lampert@yahoo.com> wrote:
> >
> >> I am here, I may not say much but I am reading
> >> everything.
> >>
> >> Print ads can be effective as one time event but
> name
> >> recognition typically requires some type of
> >> redundancy.
> >>
> >> I agree with you all that we suffer from a lack
> of
> >> name recognition. I really like Cheryl and Phil's
> >> ideas. I think we should be cautious though about
> >> spending. Given our recent increase in TAG
> pages/cost
> >> and decrease in Adv revenue from Kent and
> Milwaukee I
> >> think we should be careful.
> >>
> >> I really think we can maximize our internet
> exposure
> >> first for a much higher cost to benefit ratio. I
> would
> >> like to see us get some comped ad/banner space on
> the
> >> aquatic plant central/iron
> aquascaper/aquabotanic/etc
> >> of the world. Easier said than done but I think
> we
> >> have still not fully penetrated those
> "prequalified
> >> target markets".
> >>
> >> I also love the idea of bringing in the DRS
> Foster/
> >> and Big Als of the world. Let's face it a good
> deal of
> >> our membership patronizes them already so it
> should be
> >> a win win.
> >>
> >> I would also love to see some of our members
> >> contibuting to the major fish mags with our web
> URL
> >> under their name at the end of the article as a
> :"For
> >> more info on planted aquariums go to
> >> www.aquatic-gardeners.org the web site of the
> Aquatic
> >> Gardeners Association"
> >>
> >> Regards,
> >>
> >> Larry
> >> --- "S. Hieber" <shieber@yahoo.com> wrote:
> >>
> >> > I'm not sure about this but my understanding is
> that
> >> > an ad
> >> > in print isn't especially effective unless it's
> >> > repeated.
> >> > So sensible use of ad funds would mean some
> >> > strategizing
> >> > about how, where, and for how long we
> advertize.
> >> >
> >> > Maybe Larry can suggest something if he can
> pull
> >> > away from
> >> > that silly fish meeting thing TCA/ACA has going
> on
> >> > ;-)
> >> >
> >> > sh
> >> > --- Cheryl Rogers
> <cheryl@rightstuffwebsites.com>
> >> > wrote:
> >> >
> >> > > Phil Edwards wrote:
> >> > >
> >> > > >
> >> > > > Cheryl, would you please send me some more
> >> > backstocked
> >> > > TAG's?  I'm down
> >> > > > to two that I can send to potentials. 
> Thanks!
> >> > >
> >> > > I'll do it Monday. Do you need any more
> business
> >> > cards or
> >> > > flyers? I
> >> > > would send them tomorrow, but it's tkd
> testing
> >> > weekend
> >> > > and I'm working
> >> > > all day, well past the time the post office
> >> > closes.
> >> > >
> >> > >
> >> > > >
> >> > > > Another thing.  I was speaking with Eheim
> this
> >> > morning
> >> > > and they thought
> >> > > > we were outdoor/pond folks!  All of the
> >> > non-regulars
> >> > > I've contacted
> >> > > > about advertising/sponsoring/donating have
> no
> >> > idea
> >> > > who/what we are and
> >> > > > they all think we're ponders.  Perhaps it's
> time
> >> > we
> >> > > start advertising
> >> > > > ourselves so the industry becomes familiar
> with
> >> > > who/what we are?
> >> > >
> >> > > I think we do. I have not been shy about
> saying
> >> > it. I
> >> > > rarely am. This is
> >> > > not always a good thing, but there you are.
> >> > >
> >> > > Cheryl
> >> > >
> _______________________________________________
> 
=== message truncated ===

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