Here is the Fifth Initiative from 2004:
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5. Pet Store Incentives
This was David Lass?s idea: that for every four (this # was my idea)
members a store brings in, the store would get one free membership to give
to its employees or whatever. AGA would provide flyers and 2 sample back
issues, and the store would be responsible for collecting the completed
membership applications and their payments, and send them along to me. I
would make sure they are entered into the database when they have four
members ?collected.?
AGA expense would be the cost of postage for mailing sales letters, cost of
flyers, and the cost of free issues to participating stores.
This could also been done in conjunction with an offer of a Pet Store
Package of back issues of TAGs and PAMs, such as David sold several years
ago. But we are now, in my opinion, in the Realm of Promotions, and beyond
the World of Membership.