Guess I should have been specific instead of cute. Last year, during my
Membership Initiative Phase, there was a resoultion that passed the BOD
about promoting the AGA in pet stores. David was trying hard to help me
with that in Sept - Oct 2004, but then it sort of petered out with Life
and Everything.
I think this e-mail is a great reason to jump back in. It's good to review
your goals now and then. But the timing is bad for me because I'm about to
go into the Wilds of Arkansas Without E-mail Access for the weekend.
Here is the Fifth Initiative from 2004:
-------------------------------
5. Pet Store Incentives
This was David Lass’s idea: that for every four (this # was my idea)
members a store brings in, the store would get one free membership to give
to its employees or whatever. AGA would provide flyers and 2 sample back
issues, and the store would be responsible for collecting the completed
membership applications and their payments, and send them along to me. I
would make sure they are entered into the database when they have four
members “collected.”
AGA expense would be the cost of postage for mailing sales letters, cost
of flyers, and the cost of free issues to participating stores.
This could also been done in conjunction with an offer of a Pet Store
Package of back issues of TAGs and PAMs, such as David sold several years
ago. But we are now, in my opinion, in the Realm of Promotions, and beyond
the World of Membership.
--------------------------------------
Comments, questions, answers would be appreciated.
I'll check in tomorrow morning, and then not until Monday unless I can
sneak onto my brother-in-law's computer.
Cheryl
Cheryl Rogers wrote:
-------- Original Message --------
Date: Mon, 13 Jun 2005 15:46:13 -0400
From: Scott <scott@mail.AQUATOUCH.COM>
Reply-To: <scott@mail.AQUATOUCH.COM>
To: <cheryl@wilstream.com>
Dear Cheryl,
My name is Scott Davidson and I am the senior manager at AquaTouch. We
are a marine/planted aquarium retail store. I would like to offer The
Aquatic Gardener's Journal to my retail customers. Would you please let
me know if this is feasible and what you might need from me. I am also
curious if the Aquatic Gardeners Association offers a discount to
retailers.
Looking forward to your response,
Scott@AquaTouch.com
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