Re: [AGA-mcm] Everything You Ever Wanted to Know About Buckling Spring Keyboards

[Larry Lampert <l_lampert@yahoo.com>]

Yes, great job as always on the report. I agree with
Erik and your conclusions about this year. 

As Scott noted, I think we need to be particularly
aware of the perception that we are losing momentum
without an AGA this year. 

I believe we can counteract some of this negative
momentum with a strong forum introduction and whatever
we are going to call this "NON-AGA" thing....if it
does work out.

The lost revenues, associated with lost TAG
Adverstisers, no AGA and no DVD may be a harder
problem to solve.

The latter two are beyond our control the former is
probably where we need to focus. Phil is already
working on it but we all need to try to think of ways
to help him out.

Regards,

Larry

--- "S. Hieber" <shieber@yahoo.com> wrote:

> 
> 
> --- Erik Olson <erik@thekrib.com> wrote:
> 
> > I don't care, I'm including it as an attachment
> anyway,
> > so it stays in the 
> > archive. Half a meg is nothing these days.  :)
> 
> I usually do both, not so much for the server as for
> the
> convenience of the awaiting fans of things financial
> ;-)
> 
> > 
> > Nice summary, Scott.
> 
> Thanks, we all made the numbers; I just wrote them 
> down. ;-)
> 
> 
> > Note that just as the book revenue was
> artificially high
> > the last half 
> > of 2004, 
> 
> Yes, artificially high book revs in 2004 because of
> the
> Amano Rio Negro book but there was an unusaully high
> book
> expense for the same which totally offset the revs.
> 
> > the DVD revenue is unusually high for the first
> > half of this year 
> > because of the 2004 convention disk, 
> 
> I don't call that artificial; I call that a damn
> good
> product.
> 
> > and to a lesser
> > extent, the TAG 
> > archive. 
> 
> Another great and popular product.
> 
> > I do not expect these to continue at these
> > levels, especially as 
> > we have no convention this year.  So I suspect the
> next
> > 12 months will be 
> > financially tough.
> 
> Yes. I think yours is a good insight. Actually, a
> large
> portion of AGA2K4 revs did not arrive until January
> 2005
> but I had accrued those in 2004 (not strictly kosher
> with
> cash basis accounting) to give a better picture of
> AGA2K4
> results in the 2004 report. So, likewise I *didn't*
> count
> them again in the 1st 6 months of 2005. But there is
> a
> couple of grand more in the bank that the current
> report
> might lead one to believe.
> 
> With no convention this year, we might lose some
> market
> steam, which could cost us more than just foregoing
> some
> DVD revenues. We shall see. But significant things
> to think
> about for the 2005 outlook are lowered DVD revs, no
> convention rev this year, lower TAG ad revs, and
> possibly,
> a depression in new memberships due to the first
> two. This
> could put our revenue stream for the 2nd 6 months
> closer to
> what I think it was several years ago. However,
> convention
> and DVDs aside, I don't think our membership level
> is
> moving a lot one way or the other, so that might be
> a
> stability factor in terms of business activity, and
> a very
> large core one at that.
> 
> Also, depending on the occurence and the timing, we
> might
> see some offsetting boost in AGA awareness due to
> forums.
> Although, I am aware that there is a counterargument
> that
> forums might dissuade some folks from full fledged
> membership.
> 
> An interesting time to be involved in AGA.
> 
> Get real, get plants,
> sh
> 
> Share the fun; show your work. 
> The AGA's Sixth Annual International Aquascaping
> Contest is open.
> 
> Find about about here: 
> http://showcase.aquatic-gardeners.org
> _______________________________________________
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> AGA-mcm@thekrib.com
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> 

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