And to get Bagnal to pay. Phil do you have an address for
him?
sh
--- Larry Lampert <l_lampert@yahoo.com> wrote:
> Yes, great job as always on the report. I agree with
> Erik and your conclusions about this year.
>
> As Scott noted, I think we need to be particularly
> aware of the perception that we are losing momentum
> without an AGA this year.
>
> I believe we can counteract some of this negative
> momentum with a strong forum introduction and whatever
> we are going to call this "NON-AGA" thing....if it
> does work out.
>
> The lost revenues, associated with lost TAG
> Adverstisers, no AGA and no DVD may be a harder
> problem to solve.
>
> The latter two are beyond our control the former is
> probably where we need to focus. Phil is already
> working on it but we all need to try to think of ways
> to help him out.
>
> Regards,
>
> Larry
>
> --- "S. Hieber" <shieber@yahoo.com> wrote:
>
> >
> >
> > --- Erik Olson <erik@thekrib.com> wrote:
> >
> > > I don't care, I'm including it as an attachment
> > anyway,
> > > so it stays in the
> > > archive. Half a meg is nothing these days. :)
> >
> > I usually do both, not so much for the server as for
> > the
> > convenience of the awaiting fans of things financial
> > ;-)
> >
> > >
> > > Nice summary, Scott.
> >
> > Thanks, we all made the numbers; I just wrote them
> > down. ;-)
> >
> >
> > > Note that just as the book revenue was
> > artificially high
> > > the last half
> > > of 2004,
> >
> > Yes, artificially high book revs in 2004 because of
> > the
> > Amano Rio Negro book but there was an unusaully high
> > book
> > expense for the same which totally offset the revs.
> >
> > > the DVD revenue is unusually high for the first
> > > half of this year
> > > because of the 2004 convention disk,
> >
> > I don't call that artificial; I call that a damn
> > good
> > product.
> >
> > > and to a lesser
> > > extent, the TAG
> > > archive.
> >
> > Another great and popular product.
> >
> > > I do not expect these to continue at these
> > > levels, especially as
> > > we have no convention this year. So I suspect the
> > next
> > > 12 months will be
> > > financially tough.
> >
> > Yes. I think yours is a good insight. Actually, a
> > large
> > portion of AGA2K4 revs did not arrive until January
> > 2005
> > but I had accrued those in 2004 (not strictly kosher
> > with
> > cash basis accounting) to give a better picture of
> > AGA2K4
> > results in the 2004 report. So, likewise I *didn't*
> > count
> > them again in the 1st 6 months of 2005. But there is
> > a
> > couple of grand more in the bank that the current
> > report
> > might lead one to believe.
> >
> > With no convention this year, we might lose some
> > market
> > steam, which could cost us more than just foregoing
> > some
> > DVD revenues. We shall see. But significant things
> > to think
> > about for the 2005 outlook are lowered DVD revs, no
> > convention rev this year, lower TAG ad revs, and
> > possibly,
> > a depression in new memberships due to the first
> > two. This
> > could put our revenue stream for the 2nd 6 months
> > closer to
> > what I think it was several years ago. However,
> > convention
> > and DVDs aside, I don't think our membership level
> > is
> > moving a lot one way or the other, so that might be
> > a
> > stability factor in terms of business activity, and
> > a very
> > large core one at that.
> >
> > Also, depending on the occurence and the timing, we
> > might
> > see some offsetting boost in AGA awareness due to
> > forums.
> > Although, I am aware that there is a counterargument
> > that
> > forums might dissuade some folks from full fledged
> > membership.
> >
> > An interesting time to be involved in AGA.
> >
> > Get real, get plants,
> > sh
> >
> > Share the fun; show your work.
> > The AGA's Sixth Annual International Aquascaping
> > Contest is open.
> >
> > Find about about here:
> > http://showcase.aquatic-gardeners.org
> > _______________________________________________
> > AGA-mcm mailing list
> > AGA-mcm@thekrib.com
> > http://lists.thekrib.com/mailman/listinfo/aga-mcm
> >
>
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