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Re: [AGA-mcm] PAM excavation



I actually really like Davids idea of having the distributors put them in the hands of petstores in a wide area, all with a sticker on them with info about AGA, and how to join.

We were talking about ways to advertise, and this is a FREE way to get our name out in the hands of a COMPLETELY new set of people. For the most part, pet store clientel are NOT the people already involved with the organized hobby, who already know where/how to find us.

These are the folks HUNGRY for new information, who have not yet figured out how to access it. I personally think we could get way more "bang for our buck" using PAM in this way than by advertising in the big mags. (not that I would object to that either, BTW)

Karen
----- Original Message ----- From: "Erik Olson" <erik@thekrib.com>
To: "AGA Advisory Committee" <aga-mcm@thekrib.com>
Sent: Sunday, January 15, 2006 2:18 AM
Subject: Re: [AGA-mcm] PAM excavation


Hey, whatever anyone wants to do with the PAMs is cool. We should make sure we cover the shipping, though... 50% off might end up being a carpload of work for Diana. Maybe instead do a "Buy 1, get another free for a friend"?

  - Erik

On Sat, 14 Jan 2006, Cheryl Rogers wrote:

S. Hieber wrote:
Why don't we lower the price on them before we start giving them away? Let's cut the price, say, in half to $3 each, and if they don't move at that price, go to $2 or $1.50 inthe spring.


Suits me. Erik, can we have a New Year's Sale? All PAMs 50% off. What about the PAM combo? Do we discount that as well?

Also, if we give any away, let's be sure each one given has a sticker on it asying AGA. Do we have stickers with AGA on them?

Yes, Scott there can be stickers. Remember I put a whole bunch on the ones we gave away at ACA in July? I will make more. I'll drag out all my boxes and put the taekwondo moms to work.

Cheryl
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--
Erik Olson
erik at thekrib dot com
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