Re: [AGA-mcm] Analysis of gregwatson.com list

[Larry Lampert <l_lampert@yahoo.com>]

wow, now that is really surprising! 90%!!! Man I
thought it would be closer to 20% non-AGA memebers
past or present.

Cheryl, I think you may have found a potential
gold-mine in this list. Now we just have to figure out
a way to target it without direct solicitation. 

I like your idea of giving a PAM-TAGs or AGA brochures
with an AGA sticker with our web site on it. There has
to be other ways also, any ideas anyone????

Larry

--- Cheryl Rogers <cheryl@rightstuffwebsites.com>
wrote:

> On 1/17/2006, Greg Watson sent me a list of his
> customers from 2004 and 
> 2005. In comparing his list to our database, I have
> the following to report:
> 
> There were 2077 entries on the list, but I found 440
> duplicate names, 
> which makes 1637 unique customers in the last two
> years.
> 
> 85 are current, active members of the AGA.
> 
> 25 are former AGA members, who expired with the last
> issue of TAG, and 
> who could reasonably be expected to renew.
> 
> An additional 47 are former AGA members who expired
> earlier last year or 
> before.
> 
> 1479 are not now, and never have been, AGA members.
> 
> 
> Wow. That's 90%.
> 
> 
> Couple of other thoughts:
> 
> --There wasn't a whole lot of overlap either way.
> Mostly our members 
> don't seem to order from him, either.
> 
> --His list is *much* more US and Canada-based than
> ours. We have a much 
> greater percentage of foreign members. Considering
> shipping, that make 
> sense.
> 
> --Most of his customers only order every one or two
> years, so his 
> customer cycle is similar to our membership cycle.
> 
> --He said he had 63 orders so far in Jan 2006 (not
> on the list). If we 
> extrapolate, he might ship 1,500 orders this year,
> so his business is 
> picking up, because he says he shipped 1,130 orders
> last year.
> 
> --AGA is ALL OVER his web site, and his email
> confirmation to his 
> customers contains our logo and link. All, or nearly
> all, of his 
> customers have seen the AGA logo and links. Yet they
> do not join.
> 
> He has offered to include AGA brochures and/or
> PAMs-TAGs in each of his 
> orders. We could try it for six months and see.
> 
> Cheryl
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