From: Larry Lampert <l_lampert@yahoo.com>
Reply-To: AGA Advisory Committee <aga-mcm@thekrib.com>
To: AGA Advisory Committee <aga-mcm@thekrib.com>
Subject: Re: [AGA-mcm] Analysis of gregwatson.com list
Date: Tue, 24 Jan 2006 12:02:58 -0800 (PST)
wow, now that is really surprising! 90%!!! Man I
thought it would be closer to 20% non-AGA memebers
past or present.
Cheryl, I think you may have found a potential
gold-mine in this list. Now we just have to figure out
a way to target it without direct solicitation.
I like your idea of giving a PAM-TAGs or AGA brochures
with an AGA sticker with our web site on it. There has
to be other ways also, any ideas anyone????
Larry
--- Cheryl Rogers <cheryl@rightstuffwebsites.com>
wrote:
> On 1/17/2006, Greg Watson sent me a list of his
> customers from 2004 and
> 2005. In comparing his list to our database, I have
> the following to report:
>
> There were 2077 entries on the list, but I found 440
> duplicate names,
> which makes 1637 unique customers in the last two
> years.
>
> 85 are current, active members of the AGA.
>
> 25 are former AGA members, who expired with the last
> issue of TAG, and
> who could reasonably be expected to renew.
>
> An additional 47 are former AGA members who expired
> earlier last year or
> before.
>
> 1479 are not now, and never have been, AGA members.
>
>
> Wow. That's 90%.
>
>
> Couple of other thoughts:
>
> --There wasn't a whole lot of overlap either way.
> Mostly our members
> don't seem to order from him, either.
>
> --His list is *much* more US and Canada-based than
> ours. We have a much
> greater percentage of foreign members. Considering
> shipping, that make
> sense.
>
> --Most of his customers only order every one or two
> years, so his
> customer cycle is similar to our membership cycle.
>
> --He said he had 63 orders so far in Jan 2006 (not
> on the list). If we
> extrapolate, he might ship 1,500 orders this year,
> so his business is
> picking up, because he says he shipped 1,130 orders
> last year.
>
> --AGA is ALL OVER his web site, and his email
> confirmation to his
> customers contains our logo and link. All, or nearly
> all, of his
> customers have seen the AGA logo and links. Yet they
> do not join.
>
> He has offered to include AGA brochures and/or
> PAMs-TAGs in each of his
> orders. We could try it for six months and see.
>
> Cheryl
> _______________________________________________
> AGA-mcm mailing list
> AGA-mcm@thekrib.com
> http://lists.thekrib.com/mailman/listinfo/aga-mcm
>
_______________________________________________
AGA-mcm mailing list
AGA-mcm@thekrib.com
http://lists.thekrib.com/mailman/listinfo/aga-mcm