Re: Color pictures in the next TAG

[Erik Olson <erik@thekrib.com>]

Though you clearly would expect me to say so, I think we should OK it. :)

  - Erik

On Fri, 1 Dec 2000, Mary McCaw wrote:

> Hi, Everyone,
> 
> The bookkeeper for the Print Centre misunderstood my request and only sent
> me copies of the bills for the last issue.  But this may be good enough to
> help us make some decisions.  The last issue was 32 pages and with a duo
> tone cover, and the bill came to $1, 625.17.  Postage came to $391.00
> (domestic and foreign).  For a non-color issue with a duotone cover, this is
> about how much we are going to have to pay, around $2,000.
> 
> The issue in which the contest is announced is going to be more costly
> because of the labor involved in inserting the flyer.
> 
> The copies of past TAG bills I do have (I only have some of them) are in one
> of several boxes because my husband and I just switched home offices last
> weekend.
> 
> Two or three weeks ago I asked David for copies of all the TAG bills for the
> last two years, and he wanted to wait until he does the yearly accounting
> for the AGA.  I agreed because I thought we would not be publishing the
> contest results until the January issue and figured the budget could wait.
> 
> I agree that $5,000 plus is a lot of money.  But what is the money for, if
> not the benefit of the members?  If we don't spend it, as David said, it
> will just sit there in the bank.  It may seem anti-climatic to publish the
> pictures in TAG, but how many people really want to spend hours in front of
> a computer?  I know that book companies who put their books on the web are
> reporting an increase of sales because peole will read a chapter or two and
> then if they like the book, will then go out and buy it.    It makes sense
> to me, therefore, to go ahead with the expense of printing the pictures of
> the winning tanks.  With a nicer magazine, I think we'll get more
> subscribers.  It will also help to build more interest in the contest.
> 
> I would like to see us build our membership to 1,000.  With Peter Bradley
> agreeing to get some publicity for the AGA and the contest in PF, I think we
> can do it.  With a larger subscriber base, color will be less expensive and
> we will be able to use more of it to enhance TAG.  My interest is in
> maintaining and improving TAG.  As far as I'm concerned, PAM does not enter
> into the equation.
> 
> As you may recall, the printer's quote was for 3 full sheets of color.  3
> sheets (12 TAG pages) may not be enough to print all the winners including
> the honorable mentions.  We could print them in a later issue.  So you all
> need to decide what you want me to print.  In any event, Cheryl will be
> coming back from her trip on Dec. 5th.  She's quite excited about this issue
> and will be raring to go.  I am anxious to put the next TAG to bed.
> 
> So you have my reasoning and my recommendation.  Let me know what you want
> to do.
> 
> Mary
> 

-- 
Erik Olson
erik at thekrib dot com

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