Re: Renewing our ad in AFM

[Erik Olson <erik@thekrib.com>]

Sounds reasonable to me.

On Wed, 9 May 2001, Mary McCaw wrote:

> Hi, everyone,
> 
> It's time to renew our ad in AFM.  (Actually, we're overdue, and the ad 
> hasn't appeared for the last issue or two.)  If we renew for a year, we'll 
> get 14 months instead of just a year, and the rate is $.70 per word.
> 
> The ad currently reads as follows:
> 
> AQUATIC GARDENERS ASSOCIATION.  Dues $15 per year (USA, Canada, Mexico), $28 
> all other countries.  For a sample copy of the quarterly journal, The Aquatic 
> Gardener, please remit $3 (USA, Canada, Mexico), $5 elsewhere to Mary McCaw, 
> Editor, 6 Lincoln Road, Wellesley, MA 02481.  For more information contact 
> Jack O'Leary, 71 Ring Road, Plympton, MA 02367.  Website:  
> www.aquatic-gardeners.org
> 
> I would like to change the ad somewhat because people find it confusing 
> insofar as they send me their $15 dues as well as Jack.  I would also prefer 
> not to have to send out sample issues.  We don't get that many requests, and 
> it's a pain in the neck.  Frankly, I think $15 isn't that much money, and 
> people would be more likely to spend the $15 and not renew if they didn't 
> like the magazine, or they would check out our web site first, and look over 
> the current issue.  But, if you all think it is worhwhile, I will continue to 
> send out the sample issues.
> 
> Anyway, assuming we want to keep sending out sample issues, here is the way I 
> would like the ad to read:
> 
> AQUATIC GARDENERS ASSOCIATION.  Dues $15 per year (USA, Canada, Mexico), $28 
> (other countries).  To join or for more information, contact Jack O'Leary, 71 
> Ring Road, Plympton, MA 024367.  For a sample copy of the quarterly journal, 
> The Aquatic Gardener, send $3 (USA, Canada, Mexico), $5 elsewhere to Mary 
> McCaw, 6 Lincoln Road, Wellesley, MA 02481.  Website:  
> www.aquatic-gardeners.org
> 
> If we choose to continue the sample issue portion of the ad, the cost of the 
> ad would be $38.50 per month and $462.00 per year.  If we omit it, the cost 
> would be 19.60 per month and $235.00 for the year.  (As noted above, we would 
> actually be getting 14 months.  Also, they don't count our web site;  they 
> throw that in for free if we renew for a year, and they also throw in free 
> mention of us on their web site.
> 
> As you may recall, we get free ads in TFH and FAMA.  I would like to change 
> them as well to end the confusion as to whom to send the dues.
> 
> As far as the sample issue is concerned, we can end the sample offer 
> entirely, save it in FAMA and TFH since the ad is free and omit it in AFM, or 
> we can retain it in all three.
> 
> Let me know what you decide.
> 
> Mary
> 

-- 
Erik Olson
erik at thekrib dot com

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