Re: Renewing our ad in AFM

["Jack O'Leary" <jdo@world.std.com>]

Sounds OK to me, but my zip code is 02367, not 023467.

I would omit the sample issue entirely, as people can see what they
are getting on the web site.

- Jack

> Mary McCaw wrote:
> 
> Hi, everyone,
> 
> It's time to renew our ad in AFM.  (Actually, we're overdue, and the
> ad hasn't appeared for the last issue or two.)  If we renew for a
> year, we'll get 14 months instead of just a year, and the rate is $.70
> per word.
> 
> The ad currently reads as follows:
> 
> AQUATIC GARDENERS ASSOCIATION.  Dues $15 per year (USA, Canada,
> Mexico), $28 all other countries.  For a sample copy of the quarterly
> journal, The Aquatic Gardener, please remit $3 (USA, Canada, Mexico),
> $5 elsewhere to Mary McCaw, Editor, 6 Lincoln Road, Wellesley, MA
> 02481.  For more information contact Jack O'Leary, 71 Ring Road,
> Plympton, MA 02367.  Website:  www.aquatic-gardeners.org
> 
> I would like to change the ad somewhat because people find it
> confusing insofar as they send me their $15 dues as well as Jack.  I
> would also prefer not to have to send out sample issues.  We don't get
> that many requests, and it's a pain in the neck.  Frankly, I think $15
> isn't that much money, and people would be more likely to spend the
> $15 and not renew if they didn't like the magazine, or they would
> check out our web site first, and look over the current issue.  But,
> if you all think it is worhwhile, I will continue to send out the
> sample issues.
> 
> Anyway, assuming we want to keep sending out sample issues, here is
> the way I would like the ad to read:
> 
> AQUATIC GARDENERS ASSOCIATION.  Dues $15 per year (USA, Canada,
> Mexico), $28 (other countries).  To join or for more information,
> contact Jack O'Leary, 71 Ring Road, Plympton, MA 024367.  For a sample
> copy of the quarterly journal, The Aquatic Gardener, send $3 (USA,
> Canada, Mexico), $5 elsewhere to Mary McCaw, 6 Lincoln Road,
> Wellesley, MA 02481.  Website:  www.aquatic-gardeners.org
> 
> If we choose to continue the sample issue portion of the ad, the cost
> of the ad would be $38.50 per month and $462.00 per year.  If we omit
> it, the cost would be 19.60 per month and $235.00 for the year.  (As
> noted above, we would actually be getting 14 months.  Also, they don't
> count our web site;  they throw that in for free if we renew for a
> year, and they also throw in free mention of us on their web site.
> 
> As you may recall, we get free ads in TFH and FAMA.  I would like to
> change them as well to end the confusion as to whom to send the dues.
> 
> As far as the sample issue is concerned, we can end the sample
> offer entirely, save it in FAMA and TFH since the ad is free and omit
> it in AFM, or we can retain it in all three.
> 
> Let me know what you decide.
> 
> Mary
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