Re: PAM "adoption"

["David VillaSunscape" <davidlass@villasunscape.com>]

Maybe I didn't make myself clear -- I think that we should only be willing
to do the following:
1) Dave gives us his entire subscription list -- including those who have
lapsed
2) To the ones who have subscriptions with time to run on them we offer one
year memberships in the AGA (to those who are not already AGa members)
3) For each of those Dave gives us "x" back issues, where "x" is a number
around 3 or 4. We can sell those for the equivalent of the revenue we are
not getting for the free one year memberships we give out. We offer to buy
the remainder of his back issues at a lowball price per issue
There is no net cost to AGA -- except for the time delay of selling the back
issues of PAM, which I bet we could sell out at the next year convention if
not before.
Dave walks away from PAM pissing off the fewest people possible -- if he
just sends back issues of PAM equivalent to the number of issues remaining
of their subscription he will really piss off folks, as well as costing him
money to send them all. The only concession we would need from him would be
a nice letter to his subscribers explaining that AGA is doing this out of
the goodness of our heart, that we are not a part of PAM, and that he is
sorry it didn't work out. I would suggest that our lawyer write or at least
edit the letter.
We are offering him a simple way to resolve his problem and he even walks
away with a little money from the bulk sale of back issues to AGA. If he
doesn't accept this deal, it will cost him money to send out the issues to
the remaining subscribers, and he will be net out of pocket the cost for
mailing and his time.
Please don't get me wrong. I think that we should help out Dave only to the
extent that it also benefits AGA. If he keeps pushing then I think we walk
away and wish him well.
David
----- Original Message -----
From: "Erik Olson" <erik@thekrib.com>
To: <aga-sc@thekrib.com>
Sent: Thursday, November 15, 2001 10:11 AM
Subject: Re: PAM "adoption"


> OK, David and Neil, you should both reread my message with the "numbers"
> on how much this will cost us to give free aga memberships to the PAM
> subscribers.  If we take Dave's offer of 3 months AGA (1 issue TAG) for
> each 3 months (1 issue) of PAM, and he options this for all 1900 of his
> subscriber-issues, it will cost the AGA approximately $4700 to pay for
> printing and mailing TAG to these people (lost revenue for existing
> members, marginal cost for new members). In exchange for this we would get
> 1900 back issues, which averages out to us paying $2.50 per copy for these
> back issues.  If we sell them at $5 per copy, we need to sell 1000 of them
> to make back that money.  This is a cold, hard fact.  In fact, even if he
> gives us 3000 back issues, we still have to sell 1000 copies at $5 each to
> make back that money.  (Personally, I think we could do this in a year,
> especially if we got 40 or so of his "rare" one, bundled all eight into a
> "complete set" for $40 -- that's 320 copies right there).
>
> I talked with Dave last night, and if the AGA agreed to give equivalent
> AGA memberships to the remaining PAM subscriptions, he would NOT also send
> them back issues.  It'll be one or the other.  So I very much think that
> we'll get a lot of anger transferrance.  Neil brings up a good point that
> we may not have TAG for them either (at least right away... I have faith
> that we will find a new editor).
>
>   - Erik
>
>
> --
> Erik Olson
> erik at thekrib dot com
>
>
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