Re: PAM "adoption"

[Erik Olson <erik@thekrib.com>]

OK, David and Neil, you should both reread my message with the "numbers"
on how much this will cost us to give free aga memberships to the PAM
subscribers.  If we take Dave's offer of 3 months AGA (1 issue TAG) for
each 3 months (1 issue) of PAM, and he options this for all 1900 of his
subscriber-issues, it will cost the AGA approximately $4700 to pay for
printing and mailing TAG to these people (lost revenue for existing
members, marginal cost for new members). In exchange for this we would get
1900 back issues, which averages out to us paying $2.50 per copy for these
back issues.  If we sell them at $5 per copy, we need to sell 1000 of them
to make back that money.  This is a cold, hard fact.  In fact, even if he
gives us 3000 back issues, we still have to sell 1000 copies at $5 each to
make back that money.  (Personally, I think we could do this in a year,
especially if we got 40 or so of his "rare" one, bundled all eight into a
"complete set" for $40 -- that's 320 copies right there).

I talked with Dave last night, and if the AGA agreed to give equivalent
AGA memberships to the remaining PAM subscriptions, he would NOT also send
them back issues.  It'll be one or the other.  So I very much think that
we'll get a lot of anger transferrance.  Neil brings up a good point that
we may not have TAG for them either (at least right away... I have faith
that we will find a new editor).

  - Erik


-- 
Erik Olson
erik at thekrib dot com


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