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Re: Amano and TAG
Hi Neil -- Thabnks for the comments. Would like to
hear from Erik and Karen (and Dorothy if she is
feeling up to it) so we can get a feel for what we
want to do.
David
---- Neil Frank <nfrank@mindspring.com> wrote:
> David,
>
> Thanks for taking the bull by the horns and
presented a good first draft
> for the next steps regarding the AGA journal
including a proposal to Amano.
> I just got back, and did not see any discussion.
[Let me know if I am still
> missing some incoming emails.]
> I would like to offer a few changes/amendments to
your proposal below and
> to invite others to comment on a few issues for
which I do not yet have a
> definite position but can benefit from a little
discussion.
>
> AGA will upgrade TAG to having
> >at least some color pages, with an issue every
3 months religiously
> >Every 3 months Amano will send AGA a number of
articles, with pictures
> >(the number to be determined with Amano).
>
> Our proposed number of color pages should match the
number of pages and
> photos we request from Amano and must be at a cost
that we can afford. It
> makes sense for the publication committee described
below to figure this
> out, but I think it needs to be part of our
proposal. Do we have $$ numbers
> for our current number of copies? With the right
person in charge of
> production, I bet we can do TAG at a lower per
issue price than what Mary
> or even I was doing. [I have a particular person in
mind and believe he
> will be happy to do it] If we are willing to up
our dues by $5 per year,
> then we can even offer extra color pages per issue.
I think a goal should
> be 4-6 TAG pages per issue (current size) with the
expectation that
> membership will go up and our price per issue will
go down.
>
> AGA will have the
> >articles professionally translated into English
and it will be included
> >in each issue of TAG as a special “News from
Japan” or
> >“Amano Corner” section In
exchange for the articles
> >every issue AGA will give Amano 2 pages of
advertising for Aqua Design
> >Amano and its products and services.
>
> Good.
> Unless we specify b/w pages, however, this will
cost us big printing
> dollars. So, we need to be clear on the # and type
of pages and what we can
> afford.
>
> AGA will offer Amano products for
> >sale – starting with the smaller ones that
can be handled and
> >shipped easily like planting tool kits, additives,
CO2 bubble counters
> >and the like. We need to work out the fine details
of what the goods
> >would cost AGA landed, and what we could sell them
for.
>
> I like this. Besides providing a service to the
members, it can help offset
> printing costs.
>
> We should enlist the
> >services of a new editor, and we should pay the
editor. The editor will
> >be the head of the Publications committee
Consider paying a small
> >amount for articles ($25 or $50 -- paying
ridiculous amounts was part
> >of the downfall of PAM) we could have a
contest, with cash prizes, for
> >the best article and the best photo.
>
> I dont think that paying nominal amounts is going
to change the quality of
> the editor or the number of people submitting
articles. Also, "Editor" can
> mean multiple jobs, ideally involving multiple
people. The jobs include
> *getting/selecting articles (including ones with
good illustratations)
> - what Dave calls "cowboy"
> *layout - AGA has some helpers here, but can
probably do better
> *copy and technical editing
> *production/printing
> *Managing editor to oversee the entire process
>
> One of the other downfalls of PAM was one person
doing too many jobs. It
> also burned me out after a number of years.
>
>
> Runner up prizes could be free
> >attendance for the next convention, free
membership etc.
>
>
> I like the above prizes, but would rather award
them to people on the basis
> of pages/photos printed or other contributions.
Maybe a point system can be
> develped - like green stamps. The editorial staff
would also get points.
>
> > Try and
> >get some folks to write regular columns for TAG
– say, for example, a
> > Beginner’s Column (perhaps written by
Mike Hellweg, Tom Barr, ???)
> > Solicit advertising – perhaps have a
subcommittee of the
> >publications committee that deals with
soliciting advertising, etc.
>
>
> All good ideas.
>
>
> >Consider the idea of having a plant sale
arrangement (put together
> >orders from FAN once a quarter or so), which
was talked about a few
> >years ago. Only available to AGA members
through TAG.
>
> This should definitely be pursued.
>
> Neil
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