Re: Gomberg agreement

["David VillaSunscape" <davidlass@villasunscape.com>]

I agree with Karen on both points -- it is past the time for discussion, and
Lee Finley would be a great source for sales. If I was wrong if my judgment
I am sorry -- but it seemed to me that the best way to do this was to make
sure that AGA controlled all of the back issues of PAM.
David
----- Original Message -----
From: "Karen Randall" <krandall@world.std.com>
To: <aga-sc@thekrib.com>
Sent: Tuesday, December 11, 2001 9:56 PM
Subject: Re: Gomberg agreement


> As far as I'm concerned, the time for discussion on this is past.  I agree
> that if we were going to do this at all, we are better off with all of
them
> in our hands.  But one way or another, it's done now.
>
> I think another sales source that we have not utilized is Lee Finley.  He
is
> at ALL the bigger east coast conventions, and also travels to other areas.
> He is well known as a source of aquatic literature.  I am suspect he would
> happily sell them on a consignment basis for us.
>
> This does a couple of things it gets them into the hands of general
> aquarists who might very well have never heard of PAM, AGA or APD.  And
> there is an ad for AGA in almost every issue.  I think in the long run,
this
> is a good investment for us AND for the hobby.
>
> Karen
>
> ----- Original Message -----
> From: "David VillaSunscape" <davidlass@villasunscape.com>
> To: <aga-sc@thekrib.com>
> Sent: Tuesday, December 11, 2001 9:02 PM
> Subject: Re: Gomberg agreement
>
>
> > Besides -- I did not want a situation where Dave was left with PAMs that
> he
> > would then have to try and sell in competition with AGA.
> > David
> > ----- Original Message -----
> > From: "Erik Olson" <erik@thekrib.com>
> > To: <aga-sc@thekrib.com>
> > Sent: Tuesday, December 11, 2001 8:17 PM
> > Subject: Re: Gomberg agreement
> >
> >
> > > I wrote:
> > > > >> Woah, how many is that?  I thought he printed like 1000-2000
copies
> > of
> > > > >> each?  Did we just agree to give him $10,000 or so?
> > >
> > > David wrote:
> > > > >By the time we get done with getting PAMs for each 3 months of AGA
> > > > >membership we give his unexpired subscribers there should be around
> > 3,000
> > > > >PAMs left.
> > >
> > > Neil wrote:
> > > > Like Erik, I am concerned about getting the large number of PAMs. I
am
> > > > definitely not confident that we will be able to sell 3,000 extra
> PAMS.
> > > > Even though we have the money in the treasury, I do not support
making
> > this
> > > > $6K investment. This is in addition to a loss of AGA dues income of
at
> > > > least $1K because of the arrangement to extend memberships.
> > > >
> > > > Let's review the original Nov 19 motion:
> > > ....
> > > > purchase
> > > > additional copies of PAM, up to a total number of 2000 inclusive of
> the
> > > > exchange copies, for a per issue price not to exceed $2
> > >
> > > Actually, I'm OK with David's response.  I don't see much difference
> > > between 2000 and 3000 extra copies ($4k vs. $6k).  I was more worried
> that
> > > we'd have something like $10-15k and 7000 copies sitting in someone's
> > > garage. And of course, we only really need to sell about 1200 PAMs to
> > > break even for the 3000 we are purchasing.  I'm not going to quibble
> about
> > > an additional $2000 here.  Hopefully we are going to get the remaining
> 60
> > > copies of Issue 2 so we can sell all eight as a set to the first 60
> lucky
> > > buyers... (see, that's 400 right there, 1/3 of our break-even).
> > >
> > >    - Erik
> > >
> > > --
> > > Erik Olson
> > > erik at thekrib dot com
> > >
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