Re: Vendor Contact for Contest (fwd)

["Karen Randall" <krandall@world.std.com>]

David wrote:

> Dave G will definitely not do this, and it seems to me that James is the
> right person.
> I'm concerned that we have not converted ads in TAG

Me too!

> -- did we get the
> contacts from Dave G from PAM??

Yes, and I gave them to Art and the other people who were going to work on
advertising.  I also gave them what I thought were a number of good selling
points for advertising in TAG.  But I don't think they got much of anything
accomplished.  I honestly don't know how hard they tried though, either.

> If we do not get ads we will not be able to continue in full color for too
long.

As I said, I think James may do a much better job, if he'll take it.  OTOH,
I don't want to get too excited about it until we have put out at least one
"new" TAG.  Even though Erik's issue looked great, it's not the same as the
next issue will be, with full color, and ADA and Tropica ads in place.

I think we need to print extras of this issue just for that committee to use
as a promotional tool.  Show them just how nice the full color TAG looks,
the quality of the articles, the "big names" that are advertising, and the
international scope of our readership.

Right now, we're just selling an idea, which is part of the reason I haven't
pushed Art and co. too hard.  They're not being aggressive enough, but I'd
rather see the aggressive push made when we have a product in hand to show
the advertisers instead of just saying, "we're gonna be sorta like PAM, but
better."

Karen


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