Re: PayPal Stats

["Karen Randall" <krandall@rdrcpa.biz>]

> Anyway, it seems like cautious good news.  But it's certainly too close
> for me to consider the AGA "stable", as something as small as an
> advertiser pullout (or more close to home, an advertiser non-payment for
> the years' issues) could tip the balance, not to mention a convention that
> lost $1000+ but for the grace of a screwup on the hotel's part.
> Likewise, something like an increase in membership by 100 could sure help
> a lot.

Yes, it does sound like cautious good news.  To me it looks like we're
turning the corner, which is what we had hoped.  What we need to remember,
and if we could get EVERY AGA member to take it to heart... Is that from
this level upward, each new membership goes to support the bottom line
almost entirely.  From where we are to 1000, the magazines are _already_
being printed, so cost us absolutely nothing extra beyond postage. (which
for U.S. memberships is about $2 annually)  When we get over 1,000 issues,
and we have to produce more, the cost will still be around $1 per additional
issue.

And I don't want Kathy to fret over it, but one or two more ads would give
us a LOT more breathing room.  THEN, if we built the coffers back up a
little, we could actually think about ADDING pages. (my "dream" goal ;-)

Karen


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