Re: GWAPA Proposal -- AGA2K4 -- 1-4-2004 (fwd)

["Karen Randall" <krandall@rdrcpa.biz>]

Erik wrote:


> Karen, I agree 100%.  I felt similarly when James wanted to print the
> contest guidelines as part of TAG.  These things are temporal.  I would
> far prefer to see two pages of beautiful tanks or a useful article than an
> ad.

Good I was hoping it didn't sound too dog-in-the-mangerish.<g>  But I do
think that members want to see CONTENT in TAG.  If we could do it with no
advertising at all, that would be great, but we can't.  So we have to play
the balance carefully.

I am SO happy that we have so much good material flowing in.  But we
actually have more than we can use now, withour giving up too much space
that is not supporting the magazine.  I think the convention is a really
important part of what the AGA has become.  But I don't think it should
overshadow TAG.

> The ACA gives a 1-page (not spread or center) convention ad free of charge
> to the host club -- it's usually run in the April and June issues (for a
> July convention).  This year the club has gotten back to me early, so I'll
> be running it for the February issue as well.
>
> I think it's totally reasonable putting in a filler-space box for February
> if timing is right, a 1/2-or-so page in May, and a full pager in August
> (or insert if they have a brochure designed).

I don't have any problem giving them a full page in both TAG 17-2 and 17-3.
But not two, and Cheryl gets to decide where it goes, based on how things
fit best.  We clearly don't have enough information to warrant a full page
in 17-1.  Once we get the hotel and dates nailed down, I thought we could
use a photo of Amano setting up the tank in Chattanooga, and do an "Coming
Soon... AGA2K4, The Return of Amano" box that was cute and attractive.


And also, I want these guys warned in advance that is THEIR responsibility
to have the ads in on time.  We had to wait around much to long for the ad
last year, and I don't want Cheryl stuck designing it.

> The brochure or flyer COULD be stuffed in the same envelope, and perhaps
> this would alleviate the "missed it because it's not separate" issue you
> brought up as well?

Yes, I think that's a good bet.  We just need to work out the details.

> I don't know how helpful the separate mailing is, so I won't comment one
> way or another on that issue.

I'm concerned more about the timing than anything else... 17-3 comes out too
early, and 17-4 is clearly (we found out this year<g>) too late.  2 moths
prior to a convention seems like the "sweet spot".  Still early enough to
get good plane fares, close enough that people don't put it off because they
don't know what their life will be like at that point.

Karen


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