Re: GWAPA Proposal -- AGA2K4 -- 1-4-2004 (fwd)

[Erik Olson <erik@thekrib.com>]

Karen, I agree 100%.  I felt similarly when James wanted to print the 
contest guidelines as part of TAG.  These things are temporal.  I would 
far prefer to see two pages of beautiful tanks or a useful article than an 
ad.

The ACA gives a 1-page (not spread or center) convention ad free of charge
to the host club -- it's usually run in the April and June issues (for a
July convention).  This year the club has gotten back to me early, so I'll
be running it for the February issue as well.

I think it's totally reasonable putting in a filler-space box for February 
if timing is right, a 1/2-or-so page in May, and a full pager in August 
(or insert if they have a brochure designed).

The brochure or flyer COULD be stuffed in the same envelope, and perhaps 
this would alleviate the "missed it because it's not separate" issue you 
brought up as well?

I don't know how helpful the separate mailing is, so I won't comment one 
way or another on that issue.

  - Erik

On Tue, 6 Jan 2004, Karen Randall wrote:

> They can definitely have space in each TAG, but two whole pages is too much
> for us to give up, and the center spread is ONLY available if a advertiser
> doesn't pay for it.  There is no real reason to to use the center spread
> anyway.  Amprint has always done an excellent job matching pages, hopefully
> the new printer will do as well.
> 
> More importantly, though, I think we would be doing a disservice to our
> members by dedicating that many pages to advertising instead of content.  I
> think we had very nice one-page ads for the Dallas convention, and don't see
> the need to extend it to two.  As exciting as the convention is, the fact
> remains that the majority of our members cannot or will not attend for one
> reason or another.  TAG has a job to do meeting their needs in other ways.
> 
> I do think it makes perfect sense to see what the additional cost would be
> to print fliers to be included in the envelope with TAG.  These could
> contain as much information as the committee wanted, and not interfere with
> editorial content.  It would also be a way of getting a registration form in
> there without asking people to tear pages out of their magazine.  I think
> it's up to the BOD whether AGA would want to absorb the extra cost for this
> in terms of printing and mailing costs, (considering that our TAG costs are
> going down considerably) or whether they want the convention to pay the
> difference.  I just want to make sure that this doesn't become part of the
> "regular" TAG budget.  I don't think that would be fair to the 700-odd
> members who don't participate in the conference.
> 
> Karen
> 
> ----- Original Message ----- 
> From: "S. Hieber" <shieber@yahoo.com>
> To: <aga-sc@thekrib.com>
> Sent: Tuesday, January 06, 2004 2:07 PM
> Subject: Re: GWAPA Proposal -- AGA2K4 -- 1-4-2004 (fwd)
> 
> 
> > They'll probably like to get something in each TAG before
> > the convention -- if not pages, then an insert?  The
> > thinking is that it will be cheaper than separate mailings.
> >
> >
> > They know the Jan-Mar issue has gone to bed.
> >
> >
> > sh
> > --- Karen Randall <krandall@rdrcpa.biz> wrote:
> > >
> > > Cheryl wrote:
> > >
> > >
> > > > It was mentioned in the "final" proposal. I assume that
> > > as soon as we
> > > > "accept" the propsal, then you can tell them when we
> > > expect materials.
> > > > I also assume that they meant a future TAG, 17-1.
> > >
> > > I would HOPE they mean TAG 17-2.  TAG 17-1 is about on
> > > your doorstep, and I
> > > doubt we have room for a 2 page spread for the
> > > convention... particularly
> > > without any details settled.  We can't wait for it
> > > either.  I think it makes
> > > a huge amount of sense to announce the convention, and
> > > say "watch this
> > > space", but the timing would be better in TAG 17-2 for
> > > all perspectives.
> > >
> > > Karen
> > >
> > >
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> > =====
> > S. Hieber
> >
> > __________________________________
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> 
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-- 
Erik Olson
erik at thekrib dot com

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