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Re: GWAPA



Erik, first, let me say that I agree completely with everything you have written. I think we are arguing two separate issues.

Maybe I should stop quoting other people and say what I think.

I agree that *relying* on convention revenues to support current AGA programs, regardless of what they are, is a bad idea. Unfortunately, we are forced into this right now.

We are taking steps to limit our reliance on convention revenues. Good for us.

I don't agree that the stated goal of the convention should be to break even. We can set our sights higher and set a goal to earn revenue. The goal of earning revenue and the goal of increasing membership are not mutually exclusive.

We have had several really good conventions, especially if we look at it from the convention-goers point of view. If we set our expectations too low, we create a self-fulfilling prophesy. AND we discourage future local clubs from bidding because THEY want to earn revenue.

My argument here is irrespective of what we should or should not do with the revenue.

Hey, Scott! I wrote this whole e-mail without using the word "profit!" Oops.

Cheryl

On Thu, 8 Jan 2004, Erik Olson wrote:


Erik Olson wrote:


> As for #1, I think this is a mistake. I've talked to people about this, > and pretty much everyone has said it is inappropriate for the convention > to be used to prop up TAG. TAG must stand on its own.


All due respect, I don't think that's what David meant. I think he was just using the cost of one TAG as a metaphor for annual convention income, and saying that we shouldn't set our expectations too LOW. David, if this *is not* what you meant, then we are both wrong!


Here is David's original quote: "The profits from an annual convention can
become a nice source of AGA's revenues..."  And this is precisely what I
am arguing against.  As long as TAG is running at a deficit, then by
definition, relying on convention income for AGA as a whole means that it
is being used primarily to prop up TAG.  It doesn't matter if that's the
intention or not, that's what it's being used for.  And what I'm saying is
that convention income should NOT be factored into a yearly budget for
keeping TAG on track.  That should be done primarily through memberships
and advertising.

There are two reasons for this. One is that I don't think we can regularly rely on the convention to bring in so much money. What happens if we don't get a bid next year? Or they don't attract too many people? The other reason we shouldn't rely on this as income is that the people putting ON the convention won't be happy knowing that all the money that's going to the AGA is going right back into publishing TAG. Larry was none too pleased to hear this, for instance.

OK, so what do I think we SHOULD we do with convention income?  It should
be used for projects to help the AGA and its membership grow, i.e. those
4-color membership flyers you want printed, a speaker program to
supplement sending people out to clubs, producing instructional DVDs,
purchasing stock for the bookstore, seeding next year's convention, and in general adding some cushion back into the treasury that has little buffer.

But we can't do that right now because any convention income is being used to prop up TAG, until we get TAG's own budget balanced. We're on the path to having this happen. I really think the printer change is going to put it within a couple hundred bucks per issue. And increasing membership just a hundred people will put that over the top. I just don't want us to fall back on the convention revenue.

  - Erik


--
Cheryl Rogers, Membership
Aquatic Gardeners Association
http://www.aquatic-gardeners.org

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