Re: [AGA SC] RE: [Fwd: Re: Re: Info on the advertisement]] (fwd)

[Erik Olson <erik@thekrib.com>]

I am, of course, strongly opposed to banner ads on the AGA website for 
several reasons:

  1) They're icky icky icky.  Man, I hate banner ads.  They're just icky.

  2) How much revenue would we realistically get from banner ads?  I'll 
bet it's a lot less than we're getting from the TAG ads.  Otherwise, why 
wouldn't people just advertise in TAG?  Banner ads are freaking cheap.  
[Note: author has no idea if banner ads are actually freaking cheap.  
Above statement is pure speculation.]

  3) How many people would we need to sign up for banner ads for this to 
be effective?  Probably a lot more.  And we're not going to have those 
people on a 1-year contract.... can we say "maintenance nightmare?"  

[Side digression regarding above point.  I probably mentioned this
already, but over in ACA land they have recently ramrodded legislation
down my throat enabling "micro ads" of $50 for 1/8 page in the hopes of
boosting ad revenue.  I noted that for me it's worth more than $50 of my
time to set up one of these ads (considering the e-mail back & forth to
the advertiser, format conversions, and final layout), and setting up one
of these ads to run only once would be insulting to me as a volunteer
worker.  We ended up compromising, and requiring that they run the
micro-ad a minimum of six issues.  This did not, however, stop the first
advertiser from trying to run six different ads.  Grr.  Anyway, point
being, we're all professionals, and our time is worth more than to spend
several couple hours chasing a single $50 web banner ad.]

  4) This is a moot point given #2 and 3 above, but ethically I don't
think it's appropriate for ads on the website to support the magazine.  
This is along the same lines of thought as the discussion we had a few
months back about using the convention to support TAG... The fact that
magazine ads currently support the magazine is great parity/balance.  If 
we were to need some way to supplement the website, banner ads might be 
appropriate.  But given that the website is only about $200-300 per year, 
it's a drop in the bucket for the AGA's budget.

  5) Banner ads as a whole are on the decline at the moment.  It's
generally been shown that they are ineffective.  [Above statement is also
pure conjecture.  Author read that "somewhere" a while ago.]

  6) Have I mentioned how much I hate banner ads?  Gawd I hate banner ads.

  - Erik

On Sat, 20 Mar 2004, Kathy Olson wrote:

> an idea.....
> 
> ---------- Forwarded message ----------
> Date: Sat, 20 Mar 2004 18:42:17 -0800 (PST)
> From: Kathy Olson <kathy@thekrib.com>
> To: Arturo Giacosa <agiacosa@msn.com>
> Subject: RE: [Fwd: Re: Re: Info on the advertisement]]
> 
> Art,
> 
> Great idea!  Not sure why they don't, I will submit it to the board, and 
> discuss it with Erik.   Thanks.
> 
> Kathy
> 
> 
> On Sat, 20 Mar 2004, Arturo Giacosa wrote:
> 
> > Kathy,
> > 
> > Why doesn't the AGA offer ad space on its website?  I'm sure it would be 
> > easy for Erik to set up a banner system?
> > 
> > Art
> > 
> > 
> > >From: Kathy Olson <kathy@thekrib.com>
> > >To: Arturo Giacosa <agiacosa@msn.com>
> > >CC: "S. Hieber" <shieber@yahoo.com>
> > >Subject: RE: [Fwd: Re: Re: Info on the advertisement]]
> > >Date: Sat, 20 Mar 2004 08:10:14 -0800 (PST)
> > >
> > >
> > >Hi Art,
> > >
> > >Not sure if I replied to this or not.
> > >Cheryl answered the CD question.  Scott handles all our billing, I will
> > >forward this onto him.  What we need is your snail mail address and we can
> > >send you an invoice.  We usually bill after the advertisment comes out,
> > >but we will always accept prepayment!  :)
> > >
> > >Thanks!
> > >
> > >Kathy
> > >
> > >
> > >On Tue, 9 Mar 2004, Arturo Giacosa wrote:
> > >
> > > > OK,
> > > >
> > > > Who do I send the CD to and where?  How do I get payment to you?
> > > >
> > > > Thanks,
> > > >
> > > > Art
> > > >
> > > >
> > > > >From: Cheryl Rogers <cheryl@wilstream.com>
> > > > >To: agiacosa@msn.com,  kathy@thekrib.com
> > > > >Subject: [Fwd: Re: Re: Info on the advertisement]]
> > > > >Date: Tue, 09 Mar 2004 10:05:22 -0600
> > > > >
> > > > >Cool! It's a go.
> > > > >
> > > > >Cheryl
> > > > >
> > > > >-------- Original Message --------
> > > > >Subject: Re: Re: Info on the advertisement]
> > > > >Date: Tue, 9 Mar 2004 08:52:39 -0600
> > > > >From: Joan Wells <joan@eaglepressonline.com>
> > > > >To: Cheryl Rogers <cheryl@wilstream.com>
> > > > >References: <404D31BF.8080909@wilstream.com>
> > > > >
> > > > >Absolutely.
> > > > >
> > > > >Joan
> > > > >----- Original Message -----
> > > > >From: "Cheryl Rogers" <cheryl@wilstream.com>
> > > > >To: <joan@eaglepressonline.com>
> > > > >Sent: Monday, March 08, 2004 8:53 PM
> > > > >Subject: [Fwd: Re: Info on the advertisement]
> > > > >
> > > > >
> > > > >>Joan, please see question below?
> > > > >>
> > > > >>Cheryl
> > > > >>
> > > > >>-------- Original Message --------
> > > > >>Subject: Re: Info on the advertisement
> > > > >>Date: Mon, 8 Mar 2004 12:27:36 -0800 (PST)
> > > > >>From: Kathy Olson <kathy@thekrib.com>
> > > > >>To: Arturo Giacosa <agiacosa@msn.com>
> > > > >>CC: cheryl@wilstream.com
> > > > >>
> > > > >>
> > > > >>Art,
> > > > >>I don't know the answer to this, so I am forwarding it onto Cheryl, 
> > >our
> > > > >>production editor.  Cheryl....this one is for you!
> > > > >>
> > > > >>Kathy
> > > > >>
> > > > >>
> > > > >>On Mon, 8 Mar 2004, Arturo Giacosa wrote:
> > > > >>
> > > > >> > Kathy,
> > > > >> >
> > > > >> > I need to know if your printer will accept a CD with a Photoshop 
> > >(.psd)
> > > > >file
> > > > >> > on it.  I am using Photoshop CS.
> > > > >> >
> > > > >> > Thanks,
> > > > >> >
> > > > >> > Art
> > > > >> >
> > > > >
> > > > >--
> > > > >Cheryl Rogers, Membership
> > > > >Aquatic Gardeners Association
> > > > >http://www.aquatic-gardeners.org
> > > > >
> > > >
> > > > _________________________________________________________________
> > > > Get a FREE online computer virus scan from McAfee when you click here.
> > > > http://clinic.mcafee.com/clinic/ibuy/campaign.asp?cid=3963
> > > >
> > >
> > 
> > _________________________________________________________________
> > Get tax tips, tools and access to IRS forms ? all in one place at MSN 
> > Money! 
> > http://moneycentral.msn.com/tax/home.asp
> > 
> 
> 
>   ------------------
>   To unsubscribe from this list, e-mail majordomo@thekrib.com
>   with "unsubscribe aga-sc" in the body of the message.
>   Old messages are available at http://lists.thekrib.com/aga-sc
>   When asked, log in as username is "aga-sc", and password "incorp".
> 

-- 
Erik Olson
erik at thekrib dot com

  ------------------
  To unsubscribe from this list, e-mail majordomo@thekrib.com
  with "unsubscribe aga-sc" in the body of the message.
  Old messages are available at http://lists.thekrib.com/aga-sc
  When asked, log in as username is "aga-sc", and password "incorp".